Opinion: The DNA of Distinctive Brands adworld.ie/2024/08/30/opi… via @imj_ireland Distinctive BAT #Branding #Insights

What are the key factors that drive distinctiveness in brands? Our latest research breaks this down, the result of which is a go-to guide full of actionable steps marketing teams can take regardless of where you are on your distinctiveness journey. distinctivebat.com/distinctive-as…

🧮 The more brand assets the better? Well not really. To maximise your brand's impact, it's essential to identify and prioritise your key distinctive assets. While having multiple assets can be beneficial, spreading your focus too thin can dilute their effectiveness. It's

When it comes to distinctive assets, creativity can take many forms. Firstly, during asset development, deviation from the norm is often at the centre of a strong distinctive asset. If an asset inherently stands out, it already has a significant advantage. Secondly, creativity

Reach and frequency are crucial to the successful embedding of a brand asset. Larger brands, with bigger media budgets and extensive touchpoints, do find it easier to embed their assets effectively. Our data shows 2 in 3 brands having a DBA suite as powerful as expected based on

Dominick Devarti opened a singular Michigan pizza restaurant named DomiNick’s, which was then purchased with a $500 down payment in 1960 by Tom Monaghan and his brother James. With the addition of two new restaurants and opposition from the original founder over his name being

Which asset types deliver the most bang for your buck? Asset types vary in their effectiveness, with some consistently outperforming others. Character assets often shine due to our innate ability to remember faces and animals. Jingles are also highly effective; they’re sticky

Post-it notes were created by mistake. In 1968, a scientist at 3M accidentally made the reusable adhesive while trying to create a super-strong version for the aerospace industry. A colleague later developed it into the sticky note we know today. Post-it provides an excellent

With plenty of chat in the past 24 hours regarding the new Tesco campaign by BBH London, we tested the advert to check if there was any concern in how they played with their logo. The result: 90% of U.K. respondents can still attribute it back correctly to the brand, which is

Be careful what your brand dresses up as this Halloween... We tested an old Pepsi ad which borrowed the brand assets of their competitor. While the majority of people attributed it correctly to Pepsi, a vast chunk of people also* (mis)attributed it to Coca-Cola. A friendly

Thread: Halloween, as the world knows it, is an Irish invention from ancient Irish-Celtic roots. It’s correct name is Samhain & marks the end of the Harvest. It was culturally appropriated by the Christian Church as All Hallows’ Eve. Here’s an overview. #Samhain

✈️ Beyond Borders: Hawaiian Airlines Soars With Most Distinctive Branding Among U.S. Travellers. New findings have revealed Hawaiian Airlines ranks highest for distinctive branding among airlines, outperforming competitors like Delta, Southwest and American Airlines. The study

Our recent research into the most distinctive airlines in the U.S. shows how some brands soar, and others stall. Hawaiian Airlines are👌. The use of Pualani as a key icon is simple but effective and helps the brand come out on top. distinctivebat.com/blog/beyond-bo…

Why are brands like Jaguar missing a trick with their reductionist approach to logos? distinctivebat.com/blog/blands-th…

Does your brand have a genuinely standout distinctive asset—one that you can row in behind? If you don't, you're not the only one. But what should you do if you find yourself in this position? Here are some of the most common approaches we’ve observed. distinctivebat.com/blog/from-scra…

Nike ad dropping in 5, 4, 3......

WHAT'S BETTER, CELEBS OR MASCOTS? Like, if you have to choose what kind of character you want to invest in and be the face of your brand, should you pick a celebrity spokesperson or a brand mascot? Distinctive BAT crunched some numbers on hundreds of, uh, brand representatives:

What drives tagline distinctiveness success? We analysed 500+ taglines to explore whether there were specific factors behind their success. Does length in words matter? What about time in market? What is the impact of also using it as a jingle? Our findings 👇 📏 Longer

What makes a tagline work? A study of over 500 global taglines uncovers the secrets behind brand memorability: marketing.ie/articles/what-… via michael cullen