Hi John 🧀 ... 🧀 👋 How important are subfolders from G’s perspective for separating areas of your site? Can subfolders build up their own ‘topical authority’?

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SEO’s in the UK:

If you work on one of those sites that publishes a new ‘guide’ or ‘listicle’ every year at Halloween/Bonfire night/Xmas/Spring/Summer etc etc give this thread a read 👇

Google telling us not to create content ‘primarily for search-engines’ while continuing to rank affiliate articles on Forbes/Telegraph/Times etc for anything and everything that can make them money 💰

We've just been booted off our legacy plan with Ahrefs after nearly 7 years of using it 🙃 What are the best alternatives?

Hey Webflow why don’t your auto-generated XML sitemap files include lastmod? According to Google lastmod is “useful in many cases” and used as “a signal for scheduling crawls to URLs previously discovered”. It’s an important feature to have!! developers.google.com/search/blog/20…

Lots of good tips in here for getting more out of your GSC data with regex. But I’ve never understood why search console doesn’t have better filtering options built in. Most local businesses won’t know how to use regex (and won’t bother to learn)

The devil works hard but Mic King works harder

Still experiencing the same indexing issue Google SearchLiaison John 🧀 ... 🧀. New pages being crawled but nothing getting indexed. Would appreciate any insights 🙏