What is the Up in 7Up? Uplifting. #brand #design dezeen.com/2023/03/08/7up…

Gallup: Only about 25% of US employees feel strongly that their organization cares about their wellbeing, and managers report higher burnout than they can manage—despite continued remote and hybrid work. #internalcomms #productivity #EmployeeEngagement

United Airlines positions as "a force for good." Can #CX live up to the promise? #marketing #branding #strategy onstrategyshowcase.com/episode/where-…

G'day and kangaroos: classic #brand codes endure for Tourism Australia. Fondly remembering my mates in #Melbourne. Ben Motteram 🇦🇺 Damian Anderson Nicole @ZoraArtis onstrategyshowcase.com/episode/touris…

Lesson for #marketing and #branding professionals: Remember that we are the marketers, not the market. marketingweek.com/ritson-bud-lig…

#1 boot #brand in the world for unaided awareness? Dr Martens. Company will use this position—not sandals & shoes—to help its ailing US business. #marketing #strategy marketingweek.com/dr-martens-mar…

Brand #mascots are a big deal. #B2B # #distinctive #marketing marketingweek.com/brand-characte…

#Brand thread that can cross generations? PBR does it with #nostalgia. #strategy #consumer #marketing onstrategyshowcase.com/episode/pabst-…

Hanes: great example of #branding with a compelling big idea. #positioning #strategy youtu.be/eBJ8ZVc-2_M

Heineken adds ‘good times’ as a #brand performance metric. #measurement marketingweek.com/heineken-adds-…

Fun #brand extension: Netflix is opening a restaurant. #popupshop urbandaddy.com/articles/43923… via UrbanDaddy

Among the worst #brand reputations in the US: Trump, FOX, Twitter, Meta, Spirit. #trust visualcapitalist.com/brand-reputati…

Twitter isn't the only one with a bad name change. Congrats, SurveyMonkey, for seeing the light. #brand #reputation #brandequity #strategy research-live.com/article/news/m…

Farewell to gray Fiats. Ron Miriello, we will see only colorful Pandas now. 😃 #advertising #brand thedrum.com/news/2023/06/3…

I love this attention-getting collage by Annie Gugliotta of Eurasia Group. #design #storytelling gzeromedia.com/are-high-food-…

Can this #brand be trusted? Beware the "diversion team" designed to deceive customers and prevent service. #ethics marketingweek.com/ritson-range-i…

Heinz: cool #brand collaboration, celebrating color as a #distinctive asset. thedrum.com/news/2023/09/0…

Clever #brand extension? Netflix is reportedly selling chips in Hong Kong. reddit.com/r/korea/commen…

Astronauts in Prada—and other interesting #brand collaborations. adweek.it/3RBVAz9 via ADWEEK

Can your #marketing be deemed a disinformation campaign? Watch what you say. #trust #reputation chicago.suntimes.com/city-hall/2024…