The point of #communication is to connect. That is why we are leading the Behavioral Communication movement, using #behavioralscience #behavioraleconomics and #neuroscience engagement insights to increase #understanding and connection. Communication is a science. Use it well.

“#Preeminence: Extraordinary excellence, once reached and sustained, creates a #competitiveadvantage.” — Glen Jackson of Jackson Spalding #CAPRSA21 #CAPRSA #PR #leadership #agencymanagement

“How do you know when you become preeminent? When others aspire to achieve what you have sustained.” — Glen Jackson of Jackson Spalding #CAPRSA21 #CAPRSA #PR #leadership #agencymanagement

The 7 pillars of preeminence: #trust, relationship building, marketing #communications, assessment, cultural torch of servant #leadership, fanatical #focus and remarkable #resiliency. — Glen Jackson Jackson Spalding #CAPRSA21 #CAPRSA #PR #agencymanagement

"Stay curious, keep learning, have fun and find a mentor who can help you get through the hard times." – words to live by from Glen Jackson of Jackson Spalding at #CAPRSA21 Counselors Academy #CAPRSA #PR #leadership

Before launching a leveraged revenue stream, (1) streamline #clientservice & team management, (2) create processes & systems for recurring activities, (3) clear your plate to dedicate time & energy new revenue streams need. – Shauna Nuckles #CAPRSA21 #CAPRSA #PR #agencymanagement

Honored to have Gay Gaddis of @T3thinktank here for our first full-day keynote on #resilience, moderated by Natalie Ghidotti of Ghidotti Comm. #CAPRSA21 #CAPRSA #PR #agencymanagement

Andrew McCaskill, head of global #communications LinkedIn, helps us kick off day three of #CAPRSA21 discussing your authentic self. #CAPRSA #agencymanagement #leadership #authenticity

“Some days you’re the elephant. Sometimes you’re the mouse. Grace and #authenticity cost you nothing.” — Drew McCaskill of LinkedIn #CAPRSA21 #CAPRSA #communications #leadership #agencymanagement

“Grace and engagement (in DEI) costs you nothing.” Drew McCaskill Counselors Academy #prsa

"I don't believe in bringing your whole self to work, but we do need the authentic you at work." Drew McCaskill Speaking at Counselors Academy #caprsa

More than 90% of the population growth comes from communities of color. "If we don't have a multicultural strategy, we don't have a growth strategy." Drew McCaskill Counselors Academy #caprsa

“For me, it’s not enough to get diverse people in the door. Consider whether the people on your team are making inclusion hard… You’ve got to think about breaking through #culture.” — Drew McCaskill LinkedIn #CAPRSA21 #CAPRSA #PR #leadership #DiversityandInclusion

What are you doing to emotionally engage the mind or affect decision-making? Think about how we can directly impact the choice of your target audience through behavioral #communication… Elizabeth Edwards Volume PR & Comm Engagement Science Lab #CAPRSA21 #CAPRSA #cognitiveneuroscience

Nudge & choice architecture in behavioral #communication: 1) What perceptions, attitudes & behaviors are being affected? 2) What choices do you want the audience to consider? 3) What friction currently exists? Elizabeth Edwards Engagement Science Lab #CAPRSA21 #CAPRSA #cognitiveneuroscience

#Socialproof in behavioral #communication: 1) What beliefs, behaviors need to be emphasized? 2) What societal agreement exists around those beliefs, behaviors? 3) Who/What/Where does my audience respect on this topic? Elizabeth Edwards #CAPRSA21 #CAPRSA #cognitiveneuroscience

#Contrast effect in behavioral #communication: 1) What positive attributes can be enhanced by contrast? 2) What opposing states exist? 3) What pain may exist or occur in contrast to the gain my message offers? Elizabeth Edwards Engagement Science Lab #CAPRSA21 #CAPRSA #cognitiveneuroscience

Amazing session on behavioral #communication and the science of #understanding with Elizabeth Edwards of Volume PR & Comm and Engagement Science Lab. #CAPRSA21 #CAPRSA #PR #cognitiveneuroscience

Our final day luncheon has commenced with Counselors #storytelling: the biggest thing you have screwed up and what did you learn from it? Kicking us off is G. Scott Abel of Abel Communications! #CAPRSA21 #CAPRSA #PR #lessonslearned

.Jon Goldberg shared incredible insights around #reputationmanagement as we wrapped up #CAPRSA21 today. Here is his five-minute risk assessment, which everyone needs to do…today. #CAPRSA #PR #crisiscommunication