Great read from @allisonpohle on ratings inflation Airbnb. wsj.com/articles/four-…

I love helping our client teams overhaul how they measure PR programs for clients. Measurement can be fun, I swear!!

Uh, what exactly is going on here?

A+ work to the PR person who punctuated "Hope you're well" with a question mark.

Say it again for folks in the back

For those who haven't checked it out before, there is always so much thoughtful work to read in Noema Magazine. ow.ly/mfMy50Nijtu

Something I'm seeing more and more is brands refusing to speak to media if they think the story will be negative in any way. Here's what I'll tell you: The negative story is going to happen with or without you. Do you really want to skip the opportunity to shape the outcome?

A lot of y'all who said I couldn't fit this whole starfish in my mouth are real quiet these days.

If you want to know how many pitches your average journalist is dealing with, yesterday my own husband (who is a journalist) told me that he missed my email to him because it got buried by pitches in his inbox.

Love when I look up a reporter's Twitter for professional purposes and discover an #llap emoji (hi, Dieter Holger 🖖)

Pretty sure every PR conference this year is going to have some sort of session on how to use AI for pitching. Journalists, if I were to find someone willing to let me do a panel called "AI Pitching is Bad and You Shouldn't Do It," would you be willing to be on it? (serious q)

Big campaign reveal for a very cool client coming in just a few weeks....gah, I am so excited to show you all!!!

Not a lot of people know this but USB stands for Unlimited Salty Breadsticks.

I am *so* excited to share this!! Richmond Region Tourism challenged the Padilla team to create something that looked different than the typical tourism campaign...no small feat, but the results (ahem) speak for themself! Incredible work by all involved.

#PadillaProud to be the digital marketing agency partner for The Valentine - a local history and culture museum based in #RVA. Learn more: PRovoke Media

Pretty damn #PadillaProud after last night's PRSA Virginia PR Awards. Via Richmond BizSense: Padilla executive, campaign win top honors at annual PR awards richmondbizsense.com/2023/06/08/pad…

This is making me nervous about the grocery shopping I need to do at 5pm, hmmm....

OK let's give this a shot: I'm looking for more paid writing work! I'm a pretty good writer! I even have good ideas sometimes! (Also working on a music-related book proposal if that's potentially of interest to anyone)