I had a friend describe working in startups as easy money. "get in early doors with equity hold on for dear life watch the cash roll in raise a series A bosh raise a series B bosh raise a series C bosh " i didn't have the energy to correct him

Trying approach to business and side projects so here it is… Day 1 of building a mini empire: Todays update is a (Note to self) from my past failures … Revisiting side hustles, starting new ones and building in public don’t always have to be huge

My X “default” feed is worrying Click bait Far right or far left rage bait Attention stealing shit threads And a torrent of what is essentially soft p*rn It’s a dopamine train wreck My advice? Use lists to curate your experience. Don’t let an algorithm hell bent on

Hot take: I don't think mastery is for everyone. You don't need to be the top 1% to build something that makes you $$$ Just being better than the worst 70% in every domain that matters e.g. - writing - copy - marketing - selling - AI coding - design is probably enough

Day 2 of building a mini empire: Writing my rengagement sequence for The Digital Path newsletter. Going to send 5 emails in 5 days. Notes from studying a few videos on réengagement sequences. 1) The Deliverability of your domain is going to be at risk if you fire out a

Day 3 of building a mini empire ($500k ARR): For context, over the last month I've recently worked through a chunk of 's code fast course. - Grasping the basics of coding - React, Next.Js, Tailwind CSS - Deployed a dummy app with Vercel, - Setting up a database

Day 4 of building a mini empire to $500k ARR: Micro SaaS idea. A content curator-first newsletter writer copilot. Problem: - world is being pumped with content. - taste makers (aka curators) will have a place within the content ecosystem. - taste makers will be one

Ai content. Is it just me, or does anyone else switch off once they realise the video or writing is Ai generated? If you do keep watching. What compels you to keep going?

I've decided that Ai videos is just an instant no. And so has YouTube (in terms of paying out for Ai slop). Huge news for creators.

Sent an email to my dormant newsletter yesterday. (Haven't sent them an email in one year). 50% open rate Imagine doing that to a dormant social media account. You'd be lucky to be seen by 1%. Don't sleep on email.

Don't panic about 99% of AI content creators. If they're lazy (which most humans are) Their prompts produce generic slop that anyone can easily spot a mile off. This content is utterly forgettable. Doesn't build trust. People don’t remember content and individuals behind

1 min 56 seconds into a YouTube tutorial for video editing And the guy says "turn on your laptop" give me strength

Lesson learned that in Webflow you need to go onto page settings for CMS items to dynamically change meta titles and descriptions. Had 190 duplicate pages before I realised 🤦‍♂️

I’m growing waterfull.ai in public. Wish me luck 🍀 #buildinpublic

outbound in a nutshell

as a marketer I don't mind black friday but retail does my brain in... "up to 80% off everything"* *one item is 80% the rest is just 10-20%

X likes to shit on LinkedIn. But I haven't seen LinkedIn gooroos inviting people to join their "exclusive, A-player only" WhatsApp or Telegram groups.