“Being AI ready starts with being data-ready” - a key takeaway from an insightful conversation with Jon Moran and Eric Westerkamp on this week’s episode of Hitchhiker’s Guide to Marketing Analytics. Watch the full session on demand session here: hubs.ly/Q03GdBVb0

TOMORROW: Watch Rand Fishkin and Nadia Davis live at 1pm ET for "𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿'𝘀 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗚𝘂𝗶𝗱𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗭𝗲𝗿𝗼 𝗖𝗹𝗶𝗰𝗸 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴" Join to learn: ↳How to survive and thrive in the age of “zero-click everything” ↳Strategies

Are you reporting on marketing performance in the right way for your audience? 🤔 Hear the rest of the conversation here →hubs.ly/Q03GwjFy0

Only ever using one model is like only having one tool in your toolbox. A hammer is the perfect tool for hammering, but if you expect it to screw drive... it will screw that up. 🛠️ Learn how to use different tools for answering different questions you'll be able to tell

"So what?" Sometimes the simplest questions are the most impactful. Check out the full episode of Hitchhiker's Guide to Marketing Analytics with Sangram Vajre on demand here: → hubs.ly/Q03Hj3dk0

Stop getting bamboozled by AI hype. If you're wondering how to actually make AI useful in your day-to-day marketing or RevOps life (without hallucinations, hot takes, or heartbreak), then this one’s for you. 📽️Register to catch it the session live or on demand:

TODAY: Watch Leslie Alore and Nadia Davis live at 1pm ET for "𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿: 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗮𝗰𝘁 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘂𝘁𝗰𝗼𝗺𝗲" 📽️ Register to catch it live or on demand: hubs.ly/Q03HjQ8c0

We dare you to find a webinar speaker who can pack more insights into 60 minutes than Leslie did in her episode of Hitchhiker’s Guide to Marketing Analytics. 🤯 Spoiler alert: You can’t. Check out the recording on demand: hubs.ly/Q03J8nGm0

In a world where we measure everything, why is event marketing ROI still a black box? 🤔 The lynchpin of proving your event marketing ROI is collaborative documentation between sales and marketing. Learn how to prove your event marketing ROI:hubs.ly/Q03Jpr6F0

🚨 Drowning in dashboard requests that don’t drive decisions? Watch Drew Smith live at 1pm ET TOMORROW for "𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗦𝗲𝗻𝘀𝗲: 𝗔 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸" 📽️ Register to catch it live or on demand: hubs.ly/Q03JwT3y0

We don't know who needs to hear this but scrambling every quarter to report on everything under the sun...is not a reporting strategy. 😅 Watch "𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗦𝗲𝗻𝘀𝗲: 𝗔 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸" live or on demand: hubs.ly/Q03JL_Vc0

𝗝𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗮 𝗱𝗮𝘁𝗮 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗲𝗮𝗻 𝗶𝘁'𝘀 𝘂𝘀𝗲𝗳𝘂𝗹. Watch on demand to hear practical advice and get access to the Reporting Requirements template. hubs.ly/Q03K7NvM0

Are the challenges that AI presents for SEO actually nothing new? Rather than fear the LLM boogeyman, get a dose of healthy skepticism and guidance on how to measure marketing in the age of AI, walled gardens, and zero-click everything. Check it out: hubs.ly/Q03L1ZCM0

Thanks Minji! 😊 We built CaliberMind to make enterprise marketers' lives easier. So you can stop manually stitching data together with our 170+ integrations. Let's leave the marketing ops backlog behind—together.

Don't make the mistake of thinking, "If we can't measure everything perfectly, we may as well not even try". This logic won't fly when you're asked how your marketing efforts are performing. Great insights from Nadia Davis on Tiga AI's Modern Prospecting Podcast.

TODAY: Vibe✨ Dashboarding: Build It like You Mean It Join Jason and Joe for an exciting session that will help you learn how to leverage AI the right way in your marketing analytics to build reports that are auditable and accurate. See how: hubs.ly/Q03MyMvW0

Mary, Nadia, and Misha discuss scoring best practices and how to go from crawl, to walk, to run, with scoring that avoids bias, is based in real historical data, and is actually adopted by your sales team. Catch it on demand: hubs.ly/Q03MyMTx0

TOMORROW: Moving Into 2026: State of MarTech and Marketing Analytics 🔮 Join Scott Brinker (Scott Brinker) and Nadia Davis (CaliberMind) for the truly can't-miss finale of Hitchhiker's Guide to Marketing Analytics Season 1. Register: hubs.ly/Q03NxXhk0

We love an unpopular Rand Fishkin opinion 😉 Cut through the AI alarmist takes with a refreshingly skeptical conversation between Nadia and Rand on Hitchhiker's Guide to Marketing Analytics. Catch the full session on demand: hubs.ly/Q03NQK060

Will 2026 usher in the golden age✨ of marketing ops? Scott Brinker thinks it just might. Catch the full session on demand: hubs.ly/Q03NX6wH0