Even world-famous organizations like the American Red Cross can revisit and redefine the focus of their brand story: buff.ly/2Kxo9dX

Your customers care about what problem you’re solving for them. Therefore, you must identify what has, is or may disrupt your market and their life and how to message how your brand is the most urgent and relevant offering for your customers.

What companies do this well?

You run a growing purpose-driven brand. But competition is threatening your market position, your team does not have a focused journey to align with and your investors are asking, “What’s your story?”

That's where the proven framework of the 10-step Story Cycle System comes in.

How do you create meaning in what could be your meaningless brand? bit.ly/2JbKeyH

Interactive content is a simple yet powerful way to connect with your customers and create brand loyalty. Consider these ways to utilize interactive content with examples of brands doing it right: bit.ly/2ZhaiCk

Have you used interactive content before? If so how ...

I highly recommend the book Atomic Habits to help you make using the ABT a potent habit every day in your communications.

Here are three daily rituals you can use to stack the habit of writing ABT’s to grow your narrative intuition: bit.ly/43KyBad

It's how you attract and retain top talent. Captivate and convert your ideal customer. And grow through a crystal clear vision and mission.

Enroll your people in a story that they can buy into and prosper from.

This business storytelling workbook will guide you through the proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.

At the end of your journey, you will own your story and grow your brand.

Learn more: bit.ly/35bu9Dg

This business storytelling workbook will guide you through the proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.

At the end of your journey, you will own your story and grow your brand.

Learn more: bit.ly/35bu9Dg

When you clarify your story, everything gets easier. This interactive DIY-workbook makes it easier than ever before: buff.ly/2qEitW7

See step-by-step how to frame your authentic story and be the best and boldest nonfictional you: buff.ly/2JeLgcb

Our brains are wired to use as little energy as possible to make sense of the world around us. So if your story is lackluster or confusing, forget about it.

Do you want to move your offering ahead of your competition? Align your people with a focused, compelling mission? Connect with customers on a more primal lever so they buy more and more often?

Then you'll want to download this interactive DIY Brand Storytelling workbook to ...

Luis Miguel and Roxanne Addison of Avantpage discuss how their brand story unites their people, attracts precisely the right customer, and provides the aspirational North Star for everyone to shoot for.

Listen here: bit.ly/3VcTF4V

Get re-energized about your business. Become crystal clear on where you’re headed. Get started with free and premium story-building tools at businessofstory.com

Michael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips: bit.ly/3PqmHgy

Interactive content is a simple yet powerful way to connect with your customers and create brand loyalty. Consider these ways to utilize interactive content with examples of brands doing it right: bit.ly/2ZhaiCk

Have you used interactive content before? If so how ...

Don't be that guy. #StoryOn !

A well-told business story elevates a brand from a meaningless commodity to a value-filled offering. bit.ly/storycycle0