Our co-founder Ian Murray bursting bubbles about 'getting out there' in his latest column for WARC

In his latest column for WARC, Ian Murray, co-founder of Burst Your Bubble, insists that understanding ‘real people’s lives’ should not be treated like a special mission. Real life is all around, if marketers care to look. Take a read here: loom.ly/NaBBH8Y #Marketing

My latest for Marketing Week

In his latest column for WARC, our co-founder Ian Murray bursts some bubbles about digital media.

When is a small number a big number? At everyday people, we've been doing research on the well-being of young people. Here's the first of a few worrying things I'll be sharing about how young people are under pressure in the UK today. #wellbeing #GenZ #research

"Marketing is stuck in a neoliberal world of personalisation and the expression of individual identity." This is from my recent Marketing Week column. A worrying number of young people feel isolated from others. Is marketing's obsession with personalisation good for society?

Why seeking easy answers to incredibly complex questions says more about the industry and its view of class, than it does about genuinely championing social mobility and understanding mainstream audiences. My latest column for Marketing Week. marketingweek.com/rich-poor-stai…

How strong is your brand's signal? Today we launch 'Signal', our new research framework designed to help marketers create successful brands. Accessible, cost effective. Get in touch to find out how you can test your brand signals! burst-your-bubble.com/signal

"One intriguing possibility is that the marketing worldview itself is making marketers ill". Our co-founder Ian Murray has written a thought-provoking piece for The Drum about why marketing’s wellbeing agenda does more harm than good. thedrum.com/opinion/2024/0…

My latest column for Marketing Week

In my latest column for Marketing Week, I explain why the marketing industry is complicit in the on-going mental health crisis facing young people. I argue that brands should focus on bringing people together in the real world. #marketing #wellbeing marketingweek.com/andrew-tenzer-…

DCM has recently been working with everyday people to research and showcase the cultural and commercial importance of #cinema. Read Andrew Tenzer's column for Marketing Week: marketingweek.com/andrew-tenzer-… #CinemaAdvertising #Marketing #Media #Advertising #Wellbeing

Karen Stacey @CraftyTweeters @LOrealParisUK Hotpoint UK Sky Andrew Tenzer Andrew Tenzer, Co-founder of everyday people introduces our latest research piece. He explains why #cinema is THE shared medium and how brands can use cinema's cultural power and shared experience to maximise impact. #DCMUpfronts2024 #MaximiseWithCinema #DCMUpfronts

Labour could win by a landslide tomorrow, but our Signal framework puts their signal strength on a par with online casino and betting brands we've tested over the past few months. Doesn't say much for the state of political parties! #Elections2024 #marketing #brands

🎬 Andrew Tenzer, Co-founder of everyday people, presented our brand-new research piece: The Cultural Power of Cinema. He expertly explained #cinema’s leading role in co-viewing experiences and how brands using the medium can maximise commercial and social impact. #DCMUpfronts2024

This month on the #DCMPodcast, DCM's @TomLinay and Michael Tull are joined by Andrew Tenzer Andrew Tenzer, Co-Founder of research consultancy everyday people, to discuss DCM's latest piece of research - The Cultural Power of Cinema. 🎬🎙 Listen now: bit.ly/3zPw4Bd

Hyper personalisation in anti-human.