Less disruption, more monetizable moments. Squeeze back briefly resizes the live video so an ad can run beside the match, then closes and the action stays central. Read below. Pilot it with BRNDTS. #SportsStreaming #AdTech #BRNDTS medium.com/@BRNDTS/the-sq…

New in our ad-format series: one interactive surface for sponsors and programmatic. Sponsors get priority. Programmatic can fill open windows under the same design rules and reporting Read: medium.com/@BRNDTS/one-in… #SportsStreaming #Programmatic #AdTech #BRNDTS

Squeeze back is not one thing. You can run display banners in the freed-up space, or a curated frame ad around the resized video. We compare the trade-offs: scale versus brand control and the guardrails. medium.com/@BRNDTS/squeez… #CTV #AdTech #SqueezeBack #BRNDTS

Revenue Replay is back with three reads on squeeze back and the governed surface: what it is, how sponsors and programmatic share one UI, and banners versus frame ads. linkedin.com/pulse/revenue-… #SportsStreaming #AdTech #Programmatic #Sponsorship #BRNDTS

Nothing kills watch time like continuous interruptions from skippable ads. Learn how BRNDTS helps you monetize your content keeping your audience engaged. #VideoMonetization #AdTech #BRNDTS #BadBunny #BadBunnymeme

If your automated camera catalog is growing faster than revenue, the issue is often the monetization model, not the content. This piece breaks down how to monetize the network, not each match. Read: medium.com/@BRNDTS/the-mo… #SportsStreaming #VideoMonetization #BRNDTS

When video ad demand is uneven across long-tail streams, a governed display layer can provide a more dependable monetization foundation without disrupting viewing. Read: medium.com/@BRNDTS/how-di… #SportsStreaming #Sponsorship #BRNDTS

Automated camera catalogs produce more full matches than most viewers can watch. Recaps and highlights become a practical distribution and monetization layer that scales across the long tail. Read: medium.com/@BRNDTS/automa… #SportsStreaming #Highlights #BRNDTS

Revenue Replay is back with three reads on automated camera catalogs!!!! Check it out: linkedin.com/pulse/revenue-… #SportsStreaming #AdTech #Programmatic #VideoMonetization #BRNDTS

Sports publishers are now video products. Page-era ads miss where attention lives, and video demand alone is not enough. This piece explores governed on-screen monetization and sellable packages. Read: medium.com/@BRNDTS/people… #SportsMedia #Publishing #VideoMonetization #BRNDTS

Highlights and recap libraries do not monetize like long programs. This piece lays out a sustainable model built around governed on-screen placements and frequency control. Read: medium.com/@BRNDTS/how-sp… #SportsMedia #Highlights #VideoMonetization #BRNDTS

Sports publishers solved scale monetization for text years ago. This piece shows how a governed display layer can make monetization more sustainable. Read: medium.com/@BRNDTS/a-more… #SportsMedia #VideoMonetization #Publishing #BRNDTS

BRNDTS will be attending NAB Show Las Vegas starting April 18. If you are planning to attend and want to explore seamless, non-intrusive ad integration for sports and digital video, let’s connect in advance. #BRNDTS #NABShow #NABShow2026 #AI #AdTech #SportsStreaming

Revenue Replay Nº4: sports newspapers are video products now. We cover why highlights need a different monetization model, how to protect “keep watching,” and how programmatic beyond video ads can scale across clip libraries. Read: linkedin.com/pulse/revenue-…

AI is reshaping video monetization. At NAB Show Las Vegas, BRNDTS is showcasing seamless ad integration that drives revenue without disrupting the viewer experience. Our CEO Federico Cismondi will be there representing BRNDTS. Attending NAB? Let’s connect. #BRNDTS #NABShow

In sports advertising, visibility alone is no longer enough. Stadium ads deliver scale, but no action. Interactive formats drive action, but often disrupt the experience. This piece explores how to connect both. Read: medium.com/@BRNDTS/what-m… #SportsMedia #AdStrategy #BRNDTS

NAB Show Las Vegas is around the corner. If you are attending and want to discuss contextual monetization strategies for sports streaming or digital platforms, reach out to connect. #BRNDTS #NABShow2026 #AdTech #CTV #SportsMedia #AIinMedia

Sports ads capture attention, but action often happens elsewhere. Shoppable formats aim to close that gap without disrupting the experience. This piece explores how to connect attention and action more effectively. Read: medium.com/@BRNDTS/shoppa… #Sports #AdStrategy #BRNDTS

A strong opportunity to connect across video, sports, and media and exchange perspectives on where the industry is heading. Clear momentum around fan experience and sustainable monetization, with insights from our CEO Federico Cismondi. #NABShow #SportsTech #PEAK #AdTech

Buying from TV still relies on a second screen. That adds friction and breaks attention. This piece explores how connected TV can reduce that gap and keep action closer to the experience. Read: medium.com/@BRNDTS/do-we-… #CTV #BRNDTS