Podcasting is one of the most under-appreciated forms of marketing. I created this account to prove to you why that is. Let’s go!

Content is already easy to create and multi-purpose. Podcasting can continue to push the needle of simple, effective content. Are you ready to see what I mean?

I have been managing podcasts in the real estate industry over the last year. Today, I will be starting my own, to learn more about how to provide 100x value for my clients. Provide the most value, be the most respected.

Bringing attention to something you just started may not be the best way to capitalize on the traffic. You should experiment with building up a library before publishing, so that those that are interested can explore more than one piece of content.

Provide immense value to your listeners on day 1, so that they come back on day 2.

How valuable is a lead to you, and what industry are you targeting? How much money are you willing to spend to get that lead? Super valuable information!

65% of podcast listeners stay tuned for the entire episode. 38:42 is the average length of an episode. These two stats mesh better than Kobe and Shaq

How often could you close the sale IF your warmest leads could listen to you for 16 minutes before making a decision. This is what a podcast is. Start today 🎤

You might be producing the most valuable content of all time, but without marketing nobody will ever know. Focus on producing easily consumable content, and you could be put on the right individuals radar.

Million dollar content with no consumers is worthless content. Your content can be powerful, but you have to show people how valuable it is through marketing.

Only the top 1% of podcasts can drive enough listenership to monetize. That doesn’t mean you can’t promote your own brands, your guests brands, and make networking connections that last a lifetime.

Provide more value to justify a price? OR Provide a cheaper price to justify the value?

Happy Thanksgiving! 🦃

Networking will open new doors that you had no idea existed.

If you have a strong network, you can instantly get your entire podcast management paid for by sponsors, and have a free lead generation machine!

If you’re already established in your industry as an authority or expert, podcasting is already going to pick up 5x faster for you. Loyalty wins everywhere!

Take some time today to reflect on November, so you can be more effective for December!

When in doubt, focus on what’s working!

Focus on quality, then scaling the quantity without sacrificing quality.