When private equity buys an insurance agency, they're not buying it to grow it. They're buying it to flip it. This was my biggest takeaway from ITC Vegas this year. I talked to 15+ vendors. Every. Single. One. said the same thing off the record: "PE firms are killing our

Google Paid Search is one of the worst marketing channels for independent insurance agencies. If you're still dumping thousands a month into it, you're not buying leads. You're funding a slow death. I know that sounds dramatic. But let me walk you through what's actually

This is how I’ve been responding to the broccoli-fade lead gen bros in my LinkedIn DMs lately.

Ads are coming to ChatGPT! And I genuinely think this is the biggest opportunity independent insurance agencies will get in the next 1 to 2 years. For the first time ever, agencies will be able to show up inside the answer a consumer sees… not buried on a SERP… not competing

If you're a young producer at an insurance agency that just got bought by PE… LEAVE. Get out. Now. I know that sounds harsh. But here's what nobody's telling you: PE firms don't give a shit about your career. They care about EBITDA multiples and exit timelines. You're

Paid ads (Google & Facebook ads) are the Ozempic of the independent insurance industry. Quick results. Instant gratification. But the second you stop paying? The leads disappear... and you're a fatty again. Here's the thing about paid ads: They work. I'm not going to lie to

Independent insurance agencies should get the f* off WordPress. It's legit killing your online presence. I won't touch a WordPress website. Haven't in over 6 years. Here's why: I've seen it over and over again. Slow load times. Security nightmares. Plugin hell. Constant

I'd much prefer to work with a 2-year agent who only works with tech & marketing agencies over a 15-year generalist broker at Marsh, Gallagher or B&B Here's why.... The specialist knows every nuance of their niche. They know which carriers actually cover cyber liability for

Insurance agency owners should become "celebrities." I know that sounds insane. But hear me out. I came across a Saas founder talking about this concept on X this morning. He said there's a $10M threshold where everything flips. Before $10M the founder should focus 80%

I've generated close to $800,000 in the past 18 months from LinkedIn & X posting alone. And it came from zero outbound or commenting. Yup... 0 DMs. None. No "I came across your profile..." BS Just straight: write... "ChatGPT, can you clean this up a bit" & post. Here's

🚨 Emergency Warning for Insurance Agency Owners There’s a gap opening right now in insurance. Not between big agencies and small agencies. Between agencies who are experimenting daily… and agencies who are waiting to “see how this plays out.” That gap is about to decide

"Bro... F**K OFF. STOP Calling me. You're the 7th insurance agent in the last 10 minutes" Have you ever heard that? That's what you're walking into when you buy leads. Here's the problem: You pay $30-$150 for a "fresh" lead. But that lead? It's been sold to 5-10 other

Every SINGLE insurance agency owner, agent, CSR, etc. should download it NOW. Yes, everyone should be using it in your agency! Stop what you're doing now and download it. I'm serious. Put down your phone. Stop typing out that email. Stop processing that certificate. Stop

I wasn't born for Web 1.0. Too young for Web 2.0. Graduated into Web 3.0. The crypto and NFT era that promised to change everything but just turned into rapidly depreciating digital monkeys. But Web 4.0? We're in it right now, and it's f*ing awesome. Embrace this moment.

This might be the best feedback we've gotten from an insurance client. And yes, sister digital insurance agency sites print CASH. If you want to dominate a niche while keeping/growing your generalist insurance agency, shoot me a DM.

The sh*t carriers send to independent insurance agencies for marketing collateral is soooooo embarrassing. One of my clients just got a co-op program offer from a carrier. 80% carrier / 20% agency split for restaurant-focused ads. OOOH! Sounds great.... right? Here's what

I sent my first cold DM on LinkedIn this year. And it generated a lead in 4 minutes. Go ahead and steal this strategy! Here's why I think this worked (and yes, I hate cold DMs): 1. It wasn't actually cold Okay... I kind of lied. I used RB2B (free version) to see someone at

I'm vertically famous. And it's made me over $1,000,000... over the past 20 months on Linkedin & X. Vertically famous...? WTF is that? I got you. So I'm pretty well known for what I do for a small segment of people. Insurance agents and agency owners. They're my vertical.

I just finished watching a video of a well-known insurance marketing vendor telling their clients to ignore LLMs because Google has most of the search market share. Meanwhile, we had 7 insurance agency clients that generated 10-15% of their leads from LLMs last month. Someone

60 to 80% of an independent insurance agent's workday is monotonous work. Which means AI agents are about to be able to do 60 to 80% of your job. That should either terrify the heck out of you... or excite the hell out of you. There's really no middle ground here, folks.