Check out these predictions for which social media trends will dominate in 2023. buff.ly/3RaVKNi

8 new social media features you need to know about, including updates from Instagram, YouTube, TikTok, and Twitter. buff.ly/3HqZuHm

👍🏻 PRO TIP: Moderate! To prevent missteps, have a clear policy in place for employees who wish to post or engage with content. Use moderation tools to review and approve posts before they go live.

Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning. buff.ly/3HV7lwQ

TikTok may be the red-hot app of the moment, but it’s not going to be the right choice for every brand marketer. Established platforms like Facebook, YouTube and Instagram remain incredibly popular options for connecting brands with tightly targeted audiences.

These startup decentralized networks may not take over in 2023, but they will cause big players to take notice. buff.ly/3jQifuN

If you’re feeling the heat, we see you and hear you. Managing social through down markets requires an additional layer of focus, rigor and empathy. buff.ly/41akNow

Less ‘hacking’ and more following best practices that have worked in the past. Or hacking, if you want to feel more dynamic. buff.ly/3xtrDHS

✂️ KEEP IT SHORT AND SIMPLE 🎬 Short-form content, such as 15-second videos on TikTok and YouTube Shorts, has proven to be highly engaging for audiences and creators alike.

Let’s look at the best social media and digital marketing metrics to focus on when establishing or changing your brand image. buff.ly/3IygXhv

“Short-form video, bigger video budgets, content creation and influencer marketing will reign supreme. In addition, organizations and businesses will begin to prioritize employee advocacy as a way to build an authentic brand.” - Jennifer Gaier, Elwyn

Social media experiments not only challenge your current strategy, but can also open opportunities to try something different and determine if it’s effective for your target audience. buff.ly/41kAYiP

Organic engagement and traffic from social networks has been shrinking every year. · TLDR. There are five important takeaways for brands from the 2023. buff.ly/3Sjk7cp

“YouTube will become more vital than ever to communicators and the public. Twitter will survive because of its ROI for niche users. We win by living our values.” - Sylvia Ewing, Elevate

Are you looking for ways to improve your social media marketing? Want to learn the different types of Facebook Ads you can add to your advertising mix? buff.ly/3xIym0P

“I believe the biggest trend that marketers should consider in 2023 is the growing importance of user-generated content, such as reviews and ratings.” - Eileen Canady, BST Global

Content curation is a good way to fill up your social media calendar. See the full infographic here: buff.ly/3EFMdbV

As user behavior changes, brands must plan for more personalized, authentic, and thoughtful social media strategies to stay relevant. buff.ly/3ZdRwaN

🧠 DID YOU KNOW? 😮 Twitter’s going to remove its live archive, as it continues to seek more ways to cut costs. Download what you want to keep!

Artificially collecting followers is against the Instagram Community Guidelines. Plus, fake followers don’t lead to real engagement or buy from your business. Want to reach the goals that really matter? Check out buff.ly/2Irtgx5 for social media management servic…