Some personal news… SHE SAID YES 💍

We're hiring for some full-time remote positions at Lilo Social 👇 👉 Video Editor (Paid Social Ads) 👉 Creative Strategist (Paid Social) 👉 Email Strategist 👉 Media Buyer (Paid Search) If you're interested in learning more, shoot me a DM here!

Two examples of how much performance is effected by things outside the ad account: A) Changes to Amazon availability = 40% decrease in nCAC on Shopify for one client B) Changes to initial subscription offer = 60% more volume, and a better nCAC for another client

Amazing turnout of some of the best ad buyers in the industry from the Foxwell Founders Membership tonight in NYC!

If you're planning on scaling your daily FB spend heading into BFCM, now is the time to reach out to support to increase your daily spending limit. Your ad account probably has a daily spend limit that you will want to increase before you find out by trying to scale past it.

If you obsessively check new customers in Shopify, they haven't been reporting since 1pm EST today.

The frequency on these whitelisted Gorgias Twitter ads have to be 15x. Can’t look at a tweets replies without seeing one

Excited to announce that Lilo Social is on this year's Inc 5000 List!

Honored to be on this year's Forbes Under 30 List!

A+ Foxwell Founders Dinner tonight. Excellent dinner, amazing conversation, and some juicy debates about cost caps, performance creative, and Google Ads.

Even if you’re using a Klaviyo sync for exclusions and ADV+ Audiences, you should still be uploading a Shopify export once a quarter to use for exclusions of existing customers. The uploads tend to have better match rates than the Klaviyo sync.

I have two invites for a DTC dinner in NYC on Thursday. If there are any brand owners / growth marketers who would like to join- send me a dm!

Super proud of the Lilo Social team for making the INC 5000 list for the second year in a row!

If you are using the native Shopify CAPI for Meta, the upgrade to checkout extensibility likely broke your CAPI. Check events manager and see. If it did, you just need to reconnect in the backend of Shopify to fix the problem.