Bradley Irish
@bjirish
@ASUEnglish. Co-Editor-in-Chief, Emotion Review. Into early modern literature, emotion history, and affective science. #Autistic and #ADHD
ID:770697312687366144
http://earlymodernemotion.net 30-08-2016 18:58:53
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The 4 dark laws of online engagement:
1. Negativity bias drives headline clicks
2. Extreme opinions drive in-group sharing
3. Out-group animosity drives engagement
4. 'Moral-emotional' language goes viral
I discuss our research on the dark side of virality with Derek Thompson…