Jay Van Bavel, PhD
@jayvanbavel
Psychology Prof @NYUPsych | author of @PowerOfUsBook & newsletter (https://t.co/bG3QVlNURs) | Director of @vanbavellab | On sabbatical
21-04-2011 16:34:01
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The 4 dark laws of online engagement:
1. Negativity bias drives headline clicks
2. Extreme opinions drive in-group sharing
3. Out-group animosity drives engagement
4. 'Moral-emotional' language goes viral
I discuss our research on the dark side of virality with Derek Thompson…
