Spend less time/energy labeling ads and predicting performance before ads go live. Spend more time/energy analyzing ads and taking away learnings after they've spent money. Prioritize speed. Get ads live faster to learn from them faster.

What's an abbreviation or acronym you used at an old job that you never use anymore but never forgot?

Some advertisers spend waaaay too much time naming ads in the ad account, but those variables they name wind up not relating to what makes ads succeed or fail.

One of the things I learned from Barry Hott ☄️ is that when it comes to creative strategy, you always want to weigh the effort it takes to create an ad against its expected payoff. Following this logic, we can group creative ideas into 4 groups... Group 1: Low payoff, high effort

Join us for the group chat with Barry Hott ☄️ Zachary Murray Shahbaz Khokhar and Professor Charley T | The Facebook Ads Guy about how creative strategists can use AI to do their best work. Talk to the boys as they share how they're using AI in their creative process.

Cody Plofker I hate to say this but 1. Find a high performing paid social listicle in a different category. (NOT A LISTICLE YOU LIKE, ONE THAT ACTUALLY SELLS EFFICIENTLY AND EFFECTIVELY AT SCALE) 2. Have AI rewrite it for your product/brand. 3. Profit

There's a massive gap between what marketers want to make and what consumers actually want to pay attention to.

A view on a video is SUCH A POWERFUL TOUCH POINT, but optimizing for view conversions is SUCH A BAD IDEA.

LOUDER FOR THE PEOPLE IN THE BACK. The most important thing in your advertising is the message. Find what works, then find as many ways to say it as possible. Obsess over that. Don't worry about "ways to say it" being particularly novel. Resist creative shiny objects.

You dream of an Italian sports car to impress strangers. I’m shopping for a German dual-suspension electric cargo bike to haul my children. We are not the same.

Shopify store owners: what’s the one mistake you made starting out that you wish someone had warned you about?

As someone that was a creative strategist before we had a name for it, I tend to agree with Barry Hott ☄️ and Dara Denney haha

Brands: I'm considering taking on ONE new media buying/creative/CRO client in the coming months. If you're spending over $100k/mo and interested, send me a DM.

Selling shitty products makes it hard to build a great brand. Having a great brand makes it easy to sell shitty products.

Fear sells

Stop worrying about your day over day Meta ads performance. Starting late last year/early this year, Meta rolled out a change to how daily budgets can fluctuate. Meta advertisers cannot rigidly control daily ad spend as well as before. It used to be that set daily budgets