Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ

@billyc_titan

CEO @ Titan | Email & SMS turning leads ๐Ÿ‘‰ buyers ๐Ÿ‘‰ loyal fans | Never been on a Forbes list | $40M Attributed

ID: 1449045663161978883

calendar_today15-10-2021 16:13:28

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Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

3 years ago we did our first #Klaviyo flow setup. Since then we've worked with 35+ DTC brands. And have developed a 6-flow strategy... That took this new company from $0-73.6k in under 2 months. ๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ผ๐˜‚๐—ฟ ๐—˜๐—ซ๐—”๐—–๐—ง ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต (๐˜€๐˜„๐—ถ๐—ฝ๐—ฒ ๐˜๐—ต๐—ถ๐˜€) ๐Ÿ’ฐ 1อŸ.อŸ

3 years ago we did our first #Klaviyo flow setup.

Since then we've worked with 35+ DTC brands.

And have developed a 6-flow strategy...

That took this new company from $0-73.6k in under 2 months.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ผ๐˜‚๐—ฟ ๐—˜๐—ซ๐—”๐—–๐—ง ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต (๐˜€๐˜„๐—ถ๐—ฝ๐—ฒ ๐˜๐—ต๐—ถ๐˜€) ๐Ÿ’ฐ

1อŸ.อŸ
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

The X gurus make it seem easy (to sell their courses)โ€ฆ But building an agency that lets you travel the world is NOT. It takes years of failure, experimentation & false starts. But if you persevere itโ€™s the best decision youโ€™ll make. #digitalnomad #marketing

The X gurus make it seem easy (to sell their courses)โ€ฆ

But building an agency that lets you travel the world is NOT.

It takes years of failure, experimentation & false starts.

But if you persevere itโ€™s the best decision youโ€™ll make.

#digitalnomad #marketing
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

It's impossible to build a high performing fully remote business... You just can't create an accountable & strong culture. Or so I used to think. 2 years ago I left my FTSE100 job & ran Titan full-time. Since then we've: โ†ณ Hired 10+ remote employees ๐Ÿ‘จโ€๐Ÿ’ป โ†ณ Across 3 different

It's impossible to build a high performing fully remote business... You just can't create an accountable & strong culture.

Or so I used to think.

2 years ago I left my FTSE100 job & ran Titan full-time.

Since then we've:

โ†ณ Hired 10+ remote employees ๐Ÿ‘จโ€๐Ÿ’ป
โ†ณ Across 3 different
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

Sexy 'before & after' from #TeamTitan. 3 things I love about the new look we've given this brand ๐Ÿ‘‡ ๐Ÿญ. ๐—ฉ๐—ฎ๐—ฟ๐—ถ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† (๐—ฅ๐—ฒ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ๐—ฟ ๐—™๐—ฎ๐˜๐—ถ๐—ด๐˜‚๐—ฒ) The originals changed the hero & copy but stopped there. We've given every email a unique touch.

Sexy 'before & after' from #TeamTitan.

3 things I love about the new look we've given this brand ๐Ÿ‘‡

๐Ÿญ. ๐—ฉ๐—ฎ๐—ฟ๐—ถ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† (๐—ฅ๐—ฒ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ๐—ฟ ๐—™๐—ฎ๐˜๐—ถ๐—ด๐˜‚๐—ฒ)

The originals changed the hero & copy but stopped there. 

We've given every email a unique touch.
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

This Excel saves me 100s of hours tracking DTC A/B tests. $40M generated off the back of scaleable systems... Like this. Because more tests = higher KPIs = more $ (for you & client). For every new Email & SMS client we: โ†ณ Duplicate sheet โ†ณ Run the A/B tests โ†ณ Track

Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

Is it possible to get a lot done without exhausting yourself? I used to think not. 3 years ago, I was juggling: โ†ณ A 9-5 job โ†ณ An Amazon business โ†ณ Mailer Bros (the early name for Titan - don't laugh ๐Ÿ˜‰) I worked 12+ hour days with endless to-do lists. Crossing off tasks

Is it possible to get a lot done without exhausting yourself?

I used to think not.

3 years ago, I was juggling:

โ†ณ A 9-5 job
โ†ณ An Amazon business
โ†ณ Mailer Bros (the early name for Titan - don't laugh ๐Ÿ˜‰)

I worked 12+ hour days with endless to-do lists.

Crossing off tasks
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

2.81x higher deliverability in 3 months (swipe this). You can't make sales from spam. When this brand came to us: โ†ณ Emails in spam โ†ณ Bulk sending practices (outside Klaviyo) Now? #nomorespam. โ†ณ Clicks average 3.55% โ†ณ Opens average 44.9% โ†ณ Deliverability score from 22 to

2.81x higher deliverability in 3 months (swipe this).

You can't make sales from spam.

When this brand came to us:

โ†ณ Emails in spam
โ†ณ Bulk sending practices (outside Klaviyo)

Now? #nomorespam.

โ†ณ Clicks average 3.55%
โ†ณ Opens average 44.9%
โ†ณ Deliverability score from 22 to
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

AI won't replace humans... BUT... Humans (& brands) with AI with replace those without AI. These were the transformative words I heard from Andrew Bialecki, the Klaviyo CEO at Klaviyo:LDN in April. It's why I'm so bullish on Klaviyo over the long term. Data really is the new

Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

I swear my feed is 50% 'comment & I'll send you X (must be following)'. Well today (because who wants to be like everyone else?)... I'm giving away this Email Deliverability checklist for free. No strings attached. Because Black Friday is on the horizon & I want you all to be

I swear my feed is 50% 'comment & I'll send you X (must be following)'.

Well today (because who wants to be like everyone else?)...

I'm giving away this Email Deliverability checklist for free. No strings attached.

Because Black Friday is on the horizon & I want you all to be
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

$0 to $166k in 2 months. Super proud of the team on this one. This brand is EXPLODING & we're honoured to support the journey. Klaviyo is now around 21% attributed. Email flow system (94% sales): โ†ณ Bounce Back โ†ณ Missed Delivery โ†ณ Welcome Series โ†ณ Cart Abandonment โ†ณ

$0 to $166k in 2 months.

Super proud of the team on this one.

This brand is EXPLODING & we're honoured to support the journey.

Klaviyo is now around 21% attributed.

Email flow system (94% sales):

โ†ณ Bounce Back
โ†ณ Missed Delivery
โ†ณ Welcome Series
โ†ณ Cart Abandonment
โ†ณ
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

We're not in the attention economy.... We're in the CONNECTION economy. People (STILL) buy people. In fact they buy them more in 2024 than EVER before. For the last 2-3 years the entire Titan acquisition system relied on: โ†ณ Upwork โ†ณ Referrals โ†ณ Cold Email But in 2024

We're not in the attention economy....

We're in the CONNECTION economy.

People (STILL) buy people.

In fact they buy them more in 2024 than EVER before.

For the last 2-3 years the entire Titan acquisition system relied on:

โ†ณ Upwork 
โ†ณ Referrals
โ†ณ Cold Email 

But in 2024
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

How I'd optimise Sugar Bear Pro's email launch campaign (to 3x sales)... Campaign Scope: โ†ณ Product: Sleep Gummies ๐Ÿงธ โ†ณ Launch Type: Reformulation ๐Ÿงช โ†ณ Function: Better sleep (low sugar & cals) ๐Ÿ˜ด โ†ณ Ingredients: Melatonin, 5-HTP, B6, Amino Blend ๐Ÿงฌ 4 steps to a

How I'd optimise Sugar Bear Pro's email launch campaign (to 3x sales)...

Campaign Scope:

โ†ณ Product: Sleep Gummies ๐Ÿงธ
โ†ณ Launch Type: Reformulation ๐Ÿงช
โ†ณ Function: Better sleep (low sugar & cals) ๐Ÿ˜ด
โ†ณ Ingredients: Melatonin, 5-HTP, B6, Amino Blend ๐Ÿงฌ

4 steps to a
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

What % of points do you think Roger Federer won? ๐ŸŽพ 70? 80? 90%? He's a GOAT after all: โ†ณ 103 titles ๐Ÿฅ‡ โ†ณ 20 grand slams ๐Ÿ† โ†ณ $131 million in earnings ๐Ÿ’ฐ Nope. Lower it. ๐—›๐—ฒ ๐˜„๐—ผ๐—ป ๐Ÿฑ๐Ÿฐ% ๐—ผ๐—ณ ๐—ต๐—ถ๐˜€ ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€. Just over half. I am obsessed with little anecdotes

What % of points do you think Roger Federer won? ๐ŸŽพ

70? 80? 90%?

He's a GOAT after all:

โ†ณ 103 titles ๐Ÿฅ‡
โ†ณ 20 grand slams ๐Ÿ†
โ†ณ $131 million in earnings ๐Ÿ’ฐ

Nope. Lower it.

๐—›๐—ฒ ๐˜„๐—ผ๐—ป ๐Ÿฑ๐Ÿฐ% ๐—ผ๐—ณ ๐—ต๐—ถ๐˜€ ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€. 

Just over half.

I am obsessed with little anecdotes
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

This home decor brand tripled their Klaviyo revenue in 1 month. Usually wait 4-6 months to turn these into case studies... But this was too good not to share ย ๐Ÿ˜‰ The ticket to quick growth periods starts with the value add provided in Sales & smooth handover to Ops. Clients

This home decor brand tripled their Klaviyo revenue in 1 month.

Usually wait 4-6 months to turn these into case studies...

But this was too good not to share ย ๐Ÿ˜‰

The ticket to quick growth periods starts with the value add provided in Sales & smooth handover to Ops.

Clients
Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

๐—˜๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฒ๐—ถ๐—ฟ๐—ฑ Being unapologetically you (without fear) isn't just a route to peace, but it's good business. Your unique bag of quirks, failures, strengths, anecdotes, lessons... Are the most uncrossable moat you possess.

Billy C | Klaviyo Email & SMS ๐Ÿ“ˆ (@billyc_titan) 's Twitter Profile Photo

2/3 of brands get Abandonment flows wrong... I've spent the last 3 years studying the art of recovering cart sales. In this Figma file I've got: โ†ณ 60 EPIC email designs โ†ณ Across 10+ DTC niches โ†ณ Full mix of discounts & reasons to buy โ†ณ 20+ different ways to sell below the