ATTENTION #CustomerService, #CustomerExperience business leaders and professionals: The #CustServ #Twitter chat is in just one hour. Come one. Come all.

Here to save the day. Look! It's a bird. It's a plane. No, it's not Superman. It's just me, the mild-mannered #custserv reporter.

A1: The best emotional value to customers is in a small #business' personalized interactions, not the "cash or credit" sales transactions of big #biz. Think RELATIONSHIPS or Go Broke. Literally. #custserv #custexp #cx

A2: Customers don't seek B2B or B2C #biz. They engage in companies that are H2H human to Human. Heart to heart. So, to earn customer loyalty, don't get inside their heads. Get inside their hearts. Create an emotional connection. See A1. Think RELATIONSHIPS or Go Broke. #custserv

A6: See my A2. Human to human. Heart to heart. Or better yet, the old #customerservice standby metric. F2F. Face-to-face interactions. #custserv

A7: Businesses should be customer-centric. But the priority is to CARE for their people first. When you create a GREAT experience for your people, they will do the same for customers. Everyone's experiences and lives will be enriched. #custserv

A10: See A7. CARE for your people first. 🙂 #custserv

Thank you, Marsha Collier, Greg Ortbach, and Drea, Lisa Radin. Deke Bridges, @John_WestraI and @MarkC_Avgi. I very much appreciate you all. Until next week, then, when you're engaging with customers TO WOW them, don't be just good. Be GREAT out there! #custserv

ATTENTION: ALL #CustomerService and #CX #BIZ LEADERS: #CustServ Twitter Chat in just one hour. Insight💡FULL interactions among #CustServ experts will be there. You should, too. The one-hour chat won't be just good. It will be GREAT out there!

Hey all #custserv peeps: I'm in!

A1: YES! QUI TAKEAWAY: Customers buy wwith emotion & justify their decision with reason. The customers' best emotional value in their #CX is in your personalized interactions, not their “cash or credit” sales transactions. Think RELATIONSHIPS or Go Broke. Literally, #custserv

A3: Tell them the truth. The customer’s relationship w/ you, not their purchase of your product, is the conduit where true #CX value flows. To you, relationship capital is the only real currency of value to grow your #biz. Think RELATIONSHIPS or Go Broke. Literally. #custserv

A4: #custServ is not about honesty. Do you honestly believe you want to serve every single customer every hour of every workday? GREAT Service is GREAT Theater. Be Magnificently Boring to CARE! When it comes to customer service, don't be just good. Be GREAT out there! #custserv

A5: "That's a GREAT question (To have the customer feel that to you, the customer is a GREAT customer). Let me find someone to answer it for you." #custserv #custexp #cx

A6: DON'T fire the customer. Simply ask him 2 resign. "I'm sorry but I'm not able 2 resolve your problems. Could I recommend Company X for your #CX? I could contact them if you like." Both the customer and UR competitor are happy. A Mutual Admiration Society of sorts. #custserv

A7: The customer’s relationship with U, not their purchase of UR product, is the conduit where true #customerexperience value flows. To U, relationship capital is the only real currency of value to grow UR business. So ... Think RELATIONSHIPS or Go Broke. Literally #custserv #cx

Thank you Marsha Collier, Greg Ortbach, and all you #CX experts for the #custserv Twitter chat. The insight💡FULL conversation wasn't just good. It was GREAT out there! See you next time.

Customers buy w/ emotion and justify their decision w/ reason. The best emotional value in their #CustomerExperience is in your personalized interactions with them, not their “cash or credit” sales transactions with YOU. Think RELATIONSHIPS or Go Broke. Literally. #custserv #cx

GREAT service is GREAT Theater. Don't fake it until you make it. Act like you mean it. Don't be just good. Be GREAT out there! #customerservice #customerexperience #custserv #custexp #cx

CALLING ALL #BUSINESS PEEPS: Join #CustServ and #CX experts in their #CustServ #Tweetchat. Your best value is in their personalized interactions, not your #biz transactions. Tonight's event won't be just good. It will be GREAT out there! Be sure to stay tuned. 6 pm PT/9 pm ET