You’ve been increasing your engagement on LinkedIn and then capturing those leads on your website to help build your email list. Now it’s time to turn those contacts into relationships. Read the full article: boomtime.com/dont-neglect-y… #marketing #topofmind #wordofmouth

You’re making great connections and sending more traffic to your website than ever before. But you just don’t seem to be converting as many of them as you should. Do your prospects even know what to do or where to go next? Read the full article: boomtime.com/your-prospects…

WHY you do what you do is at the core of everything about your business, from what you offer to how you market yourself. So why don’t we ever talk about our “Why?” Read the full article: boomtime.com/what-is-your-w…

Necessity is the mother of invention and there is so much innovation happening during quarantine. All those prognostications about your industry for the next ten years – they’re happening NOW. Read the full article: boomtime.com/how-to-live-a-… #innovation #newideas #timeisnow

COVID-19 has changed so much about how we do business, from remote work to less travel. It is shaping how we do business both during this crisis and beyond. Read the full article: boomtime.com/how-we-do-busi… #covid19 #innovation #newideas

For many of our clients, marketing is working even better than before. By tailoring marketing to match client and prospect needs during this time, many businesses are seeing more connections. Read the full article: boomtime.com/marketing-bett… #wordofmouthmarketing

People are more engaged than ever, and that means that your messaging has a greater possibility of being heard than ever before. Read the full article: boomtime.com/people-are-mor… #engagementmarketing #onlinenetworking #makingconnections

While people are online and more engaged than ever before, it’s less likely that these conversations will convert into sales. The best thing you can do right now is to help your audience by providing them with valuable insights. Read the full article: boomtime.com/its-time-to-fo…

Mary Meeker’s VC firm, Bond, recently released its coronavirus trends report. Here are some key takeaways for B2B businesses post-COVID-19. Read the full article: boomtime.com/mary-meekers-e… #automationsolutions #digitalintelligence #communication

The customer experience can make or break your business during the best of times. But during a crisis when the stakes are high and emotions are even higher, it’s even more important to be there for your clients. Read the full article: boomtime.com/how-not-to-sup… #communication

Google’s Core Updates involve changes to the algorithm to help them better understand user search intent and gain a richer understanding of what a web page is about. But what does the May update mean for your website? Read the full article: boomtime.com/googles-may-20… #google #seo

COVID-19 has put us into a deep recession and we will likely be here for a couple of years. What does that mean for your business and what can you do about it? The answer is to focus on relationships. On our website at: boomtime.com/marketing-duri… #solutionfocused #businessgrowth

Focusing on building relationships during this recession is the best thing you can do to set yourself up for success on the other side of it. Read the full article: boomtime.com/marketing-duri… #success #strategy #marketing

I love the quote by Simon Sinek: “People don’t just buy what you do. They buy why you do it.” Right now, people want to do business with someone genuine who they trust and can believe in. Read the full article: boomtime.com/your-why-is-ev… #b2b #wordofmouth #engagement

WarnerMedia confused everyone with their HBO app offerings. What can we learn about B2B marketing from HBO right now? Don’t have a confusing brand strategy. Confusion = less sales. On our website: boomtime.com/dont-have-a-co… #b2b #marketing #strategy

With our new startup from boomtime called Zebraworks, we’re using our experience to help law firms and legal departments get more out of their practice management systems while also enabling them to take advantage of them from anywhere. Full Article: boomtime.com/legal-just-whe…

Not only is LinkedIn the right venue for B2B, but it’s also not running an overoptimized algorithm. Theirs is designed to promote engagement and valuable content rather than just likes. Here is how it works. On our website at boomtime.com/why-linkedins-… #data #b2b #engagement

You are never going to create a meaningful connection with a set of numbers. And whatever super boring marketing you’ve read lately was likely written for a dataset. What you need to do is turn that dataset into a persona. On our website at boomtime.com/take-the-time-…

The audience you want to reach is very difficult to get to via ads. We’ve all trained our brains to ignore ads. Any graphic in a box across a page on a website is invisible. Your company doesn’t need advertising. It needs marketing. Full article: boomtime.com/i-dont-see-any… #b2b

Your clients and prospects are now spending vastly more time on social media and in their email. The future of marketing is online, and several key things are more important than ever right now. Read the full article: boomtime.com/the-future-of-… #b2b #marketing #digital #growth