Haas School of Business
@berkeleyhaas
University of California, Berkeley | Question the status quo |
Confidence without attitude |
Students always |
Beyond yourself
ID: 24714450
http://haas.berkeley.edu 16-03-2009 15:59:39
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After writing six seminal books on branding, Professor David Aaker recognized that he had a problem. Aaker had been widely hailed as the “father of modern branding,” but his insights were spread across more than 1,800 pages. 📖 #BerkeleyHaas #UCBerkeley newsroom.haas.berkeley.edu/branding-guru-…
