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ROI-based management approach for paid search success: 1.Budgets and breakouts 2.Maximizing efficient spend capacity 3.Structuring for long-term success 4.Testing and optimization 5.Expansion #GoogleAdwords #CPA #Retargeting #ROI #Budget #PefectKeywords #MaxCPC #DigitalMarketing

New announcement from Google. Google adwords becoming @adwords ads from july 24, 2018. The #newGoogleAds brand represents our full range of campaign types across Search, Display, Video, App and more. Url also changes adwords.google.com to ads.google.com. #NewLog

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#GoogleDataStudio, The custom data #dashboard platform 16-months of Google Search Analytics data from the Google Search Console #SearchAnalyticsAPI and the #newbetaSearchConsole which still only has 90-days of data. You can now get 16-months of Search Analytics data in #SEO

Google My Business is rolling out a new report in the Insights section of the console that is designed to show businesses how people are searching within Google Maps or Google Search to find your local listings. #GoogleMyBusiness #GMBInsights #NewInsights #SearchQueries

#SmartCampaigns are designed to work with #GoogleMyBusiness for both ad creation — #images, #locationaddresses and so on — and soon, landing pages. For businesses that don’t have #websites, Google will #create and host auto-generated and optimized #landingpages.

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There are a few solutions to improve your bounce rate reporting. If you are using the standard Universal Google Analytics code, you can add the following line to your tracking code setTimeout(“ga(‘send’, ‘event’, ‘nobounce’, ’30_sec’)”, 30000); #BounceRate #BounceRateCalculatio

#BounceRate: When a #userclicks the back button. When a #usercloses the browser window or tab. When a user manually types a #URL or #searchquery into the browser bar. When a user clicks on an #externallink. Or when the #sessiontimes out after 30 minutes. #googleanalytics #SEO

The components of Quality Score are: 1.Historical click-through-rate (CTR). 2.The relevance of the keyword to the ad. 3.The relevance of the keyword and ad to the search query. 4.Landing page quality. #QualityScore #AdRank #GoogleAds #CTR #LandingPage

Fix to low-Quality Score: 1. Improve ad copy to include the keywords 2. Improve your landing page 3. Change the ad group to put it with more relevant ads #LowQualityScore #QualityScore #GoogleAds #Campaigns

Google has confirmed on Twitter that two weeks after releasing the URL inspection tool in the new Google Search Console, it is now available to all users. #NewSearchConsole #URLInspectionTool #AvailableToUser #PageCrawlStatus #PageIndexStatus #ManyOptions

1.Calls — clicks on call buttons. 2. Directions — clicks on “get directions” buttons. 3. Website visits — clicks on website links associated with location-based ads. 4. Orders — clicks on “order” buttons. 5Menu actions — clicks on menu links. 5. Other actions — share location

New Version 1.0 of AMP Stories is now available to all developers, no whitelisting needed. AMP stories are standalone compilations of pages with AMP and HTML layers of elements such as media, analytics, text and more. #AMP #NewAMPVersion #media #Analytics #Text

Google My Business (GMB) is rolling out a new feature to notify business owners when their local listings go live in Google Maps and Google Search. #GoogleMyBusiness #GMB #GMBNewFeatures #GoogleMaps #GoogleSearch #LocalListing #SEO #DigitalMarketing

Google is now rolling out a new look for the local panel in the mobile search results. The new look goes from the blue interface with text buttons to a white interface with rounded buttons. #NewLocalPanel #MobileSearchResults #OldBlueInterface #TextButton #NewWhiteInterface

July 24, 2018, Chrome will mark all plain #HTTPsites as #notsecure. Google has given #webmasters and #publishers #sixmonths’ notice of this upcoming change, and it is now #livetoday Instead of the small “i” icon for #HTTPURLs, #Chrome will add a Not secure label of text to that.

The #newGoogleAds #logo appears at the top of the platform web interface on the initial welcome page and the Google AdWords It has since evolved to include advertising across Search; Google Display Network, which includes apps and websites; Gmail; YouTube. The new Google Ads

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