Paul Gubbins (Paul Gubbins), VP of CTV Strategy at Publica by IAS, chatted to VideoWeek at DMEXCO 2022. Paul explained how publishers can improve their levels of programmatic demand, & sustain that demand as DSPs increasingly focus on supply path optimisation. videoweek.com/2022/10/05/adv…

Looking forward to this, if you are heading to the ADWEEK #ConvergentTV event in LA next week and want to meet and learn more about Publica by IAS, please drop me a DM!

We’ll be at ADWEEK Convergent TV Summit West in LA this week where Publica Co-Founder & CEO Benjamin Antier will be on stage talking about how to build the streaming ad breaks that advertisers will want to target. DM to meet with us in person there. #ConvergentTV #AdServing #SSAI

We’re excited to be speaking at Advertising Week NYC next week! Publica will be hosting a fireside chat with Matthew Jamison, Group VP, Digital and Demand Partnerships for DIRECTV about the evolution of addressable TV. DM to meet with us there 🤝 #CTV #AdServing #SSAI #AVOD

All you need to know about CTV inventory quality! A very handy guide from the Integral Ad Science team especially if you are looking to increase your ad buys on addressable TV 📺 Download via 👉 integralads.com/insider/now-st…

Great to see Publica by IAS Co-Founder & CEO Benjamin Antier on stage today at the ADWEEK Convergent TV Summit talking about the data and programmatic technology growing the addressable TV ecosystem 📺 #AdServing #SSAI #AVOD #FAST #ConvergentTV

Adweek’s Matt Steinmetz talked with Publica by IAS’s Benjamin Antier about what it would really take to build CTV ad breaks that programmatic advertisers will want to target. #ConvergentTV adweek.it/CTVwest22

Programmatic has already played a significant role in CTV. On average 50% of ads delivered on CTV devices are sold programmatically, but for some newer players it’s 100%. — Publica by IAS’s Benjamin Antier #ConvergentTV

Connected TV will become the center of the marketing mix. Buyers will start to buy CTV first and then plan around it. — Publica by IAS’s Benjamin Antier #ConvergentTV

Tips: Use multiple programmatic platforms, have differentiated ways of selling (offer first in pod to one seller, plug in multiple partners into different contexts), and, critically, put the user experience first. — Publica by IAS’s Benjamin Antier #ConvergentTV

We’re proud to support VideoWeek's 2023 CTV Advertising Guide.📺 Publica VP Strategy Paul Gubbins along with leads from companies such as Samsung Ads, Roku, and Warner Bros. Discovery Ad Sales provide their best practices for the CTV buy and sell sides to follow. ▶️ videoweek.hubspotpagebuilder.com/ctv-advertisin…

We're coming soon to Netflix! IAS verification on Netflix will enable marketers to maximize engagement through insights and provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Read more here: integr.al/3rOSI5z

Standing room only for the Publica CTV discussion between Alysha DIno & DIRECTV today at Advertising Week NYC. A great conversation about the evolution of the addressable TV ecosystem, and the advertising technology and data powering its rapid growth! #CTV #AWNewYork #SSAI

Publica is proud to be taking part in the IAB Europe CTV Virtual Day on 25th October.📺 VP of Strategy Paul Gubbins will be moderating a ‘Privacy & Consent' on CTV discussion with leads from LiveRamp, OneTrust and Sourcepoint. Register to join: iabeurope.eu/events/virtual…

Don’t miss the IAB Tech Lab's Advanced TV: The Quest for Universal Addressability event, where we’ll be talking about the role OMSDK can play in the future of TV measurement. Join the discussions about the future of CTV: lnkd.in/eFu7DZFs #CTV #OMSDK #AdServing #SSAI #AVOD

Could not be prouder of Alysha DIno from Publica by IAS 👏

"If 2022 is the year of CTV, 2023 will be the year of CTV app discovery by TV audiences!" I could not agree more Steph Miller, enjoyed this Q&A in VideoWeek with yourself & Tim Cross about the future of the addressable TV ecosystem 👌 videoweek.com/2022/10/24/why…

What global trends are currently shaping the CTV advertising sector? 🌐 Publica Senior Director Alysha DIno will be speaking alongside leads from IPONWEB, Xandr & Brightcove at #AVS2022 about the role of programmatic in CTV ad buys. Register here 👉 lnkd.in/dXhAAQ2c

Enjoyed moderating the CTV 'Privacy & Consent' discussion at this weeks IAB Europe Virtual CTV Day. The leads from Sourcepoint, LiveRamp & OneTrust provided some great insights! Thanks for inviting Publica by IAS to take part! Full Q&A here 🎬 youtube.com/watch?v=3E2WrR…

Can the CTV ad market continue its rapid growth in 2023? 📈 Publica VP Strategy Paul Gubbins will be speaking at VideoWeek Roadmap alongside leads from Warner Bros. Discovery Ad Sales, Total Media & PubMatic about the role of data and programmatic tech in TV advertising. ▶️ roadmap.videoweek.com