Had a blast at today’s Ivey Business School Cannabis Capstone. Thanks to Oana Branzei for an amazing event!

2 Bens, a Benzi, and Vijay walk into a cannabis conference... Benzi Ronen @BenTrefler Vijay Sapps

Cool project out of the Toronto tech scene. Love the story, love the concept, loved the beta. Congrats @tuckerschreiber

#sneakershopping with Deepak Anand Complex Joe La Puma

"Judges at the industry’s most prestigious #cannabis competition, The Emerald Cup, will tell you the highest #THC flower never wins. The terpenes radically shape the effects of THC." leafly.com/news/industry/…

So excited to see VapeTheBud’s article in High Times! Great insights and an awesome milestone. Keep it up, Shane.

> Starting with overall terpene profile, while typically one or two terpenes dominate a particular sample, the terpene profile in C. sativa flowers tends to be complex, with an average of 11.2 terpenes present at above 1% of total terpene content, and 5.4 present at above 5%

University of Rome report on the cannabis social market, with an eye-catching line in the abstract. Thanks for the share Ben Gottlieb. ow.ly/HMsT30qyb1W

Today is a special day for Materia. We're thrilled to announce the acquisition of Cannaktiv, a licensed cannabis importer and distributor in Germany. This is a core pillar of our European plans and we're now ready to serve the needs of German cannabis patients.

Had a great time discussing North American product innovation across form factors on The Cannabis Conversation. Full episode links are below.

Kudos to The Emerald Cup for taking the lead by shifting away from Indica/Sativa/Hybrid to a terpene focused category system. Hope to see this system or one like it adopted by other cups + retailers, regulators, etc.

mjbizdaily.com/insights-into-… These guys did it right. Mad respect.

First Live Rosin PAX Pod. VERY excited about this! AVANA Mera Cannabis Corp.

Most crypto merch is tragically underwhelming. Crypto companies tend to mass produce cheap t-shirts that you want to wear to bed, but seldom t-shirts that you want to show off in public. introducing the “dao5 oversized acid black core tee”.

With lots of turmoil in startup land these days I find myself reflecting more on what the startup journey is + what it isn't. It feels like the industry (founders, employers, employees, VCs, media, etc) have been collectively misleading each other (sometimes purposely?). 1/X