Meet our newest creative mind, Isabella María Torres Parra 👋 A Creative Specialist with a passion for animation + motion graphics, Isabella is always creating—whether it’s art, design, or beyond. Off the clock: motorcycles + time with her pets 🐱🐶 Welcome to the team, Isabella!

From shaping Questrom School of Business, Boston University identity to elevating it into a globally recognized brand, Susan Fournier’s impact has been transformational. Proud our PR Team helped bring this story to life with the Boston Business Journal & proud to partner w/ Questrom along the way. loom.ly/PNzyw5A

Higher education marketing is evolving fast, and institutions need strategies that connect with today’s prospective students. We partner with colleges and universities to combine strategy, storytelling, and data to support enrollment growth. Learn more 📲 thebelfortgroup.com/Education-Mark…

Happy Birthday to Ariel Ferrante, our amazing Vice President here at BG! Ariel is dedicated to achieving our clients' goals and provides incredible support to each of our team members. Ariel is such an impactful leader and we are so lucky to have her here at BG!

How can social media increase student engagement + enrollment in higher ed? Students are researching colleges on Instagram, TikTok US & LinkedIn before they apply. The key: authentic content, platform-specific strategy, and early connection. 📝: loom.ly/5Bz-3ME

BG’s Digital Marketing Strategist, Drew Vaughan, attended an Insights@Questrom event at Questrom School of Business, Boston University ft. SharkNinja CEO Mark Barrocas. Big takeaway: the best brands solve real problems for real people. Always great partnering with Questrom to bring these conversations to life.

BG’s Digital Marketing Strategist Drew Vaughan attended Questrom School of Business, Boston University's Insights event with NVIDIA co-founder Chris Malachowsky. The big takeaway: the future belongs to those who stay curious, adaptable, and ready to evolve. What inflection point will define the next decade? 👇

Happy birthday to Abby Constantine, our Account Executive here at BG! Abby helps boost our clients' brand visibility and influence with media relations and marketing campaigns that drive results. Cheers to you, Abby!

What is data-driven marketing in senior living? Using real performance data to improve lead quality and conversions. Includes: • Identifying high-intent searches • Analyzing engagement across channels • Tracking leads that convert to move-ins loom.ly/kwST038

April is Autism Awareness Month. Proud to partner with Landmark College - one of the first U.S. colleges designed for students with learning differences, including autism. A powerful example of education built around how students learn best. Learn more loom.ly/Edm7PW4

Last week we had our full team together IRL 🤝 Leadership hosted an AMA—getting real about being a CEO/CSO, toughest challenges, scope creep & more. Not every day you get that level of access. Grateful for the transparency & support, Phil & Leah 👏 #BostonMarketing

From declining enrollment + the “demographic cliff” to ROI pressure and AI, institutions are shifting: some downsizing, others doubling down on outcomes + relevance. This isn’t temporary—it’s the future. At BG, strategy is what moves it forward. 📖 loom.ly/-qJPTPI

It's been a busy week at BG. From SEO-driven blogs to biotech video, paid enrollment campaigns, cross-channel dashboards + LinkedIn creative for new programs, we’ve been in it. Different goals, one focus: successful marketing. What’s your team been up to this week? 💬

Happy Birthday to our amazing Creative Director, Mia Caligaris! Mia leads BG's Creative Team with a focus on collaboration, innovation, and attention to detail. She helps bring our clients' visions to life through powerful design campaigns. Cheers to you, Mia!

A new article states that 68% of Gen Z students are using TikTok to search for scholarships, and nearly 1 in 3 encounter misinformation. If your institution isn’t showing up with clear, credible content, you’re not part of that decision. 📲 loom.ly/PVhPL9M

It’s not just about who’s playing, it’s about who’s being seen. 🏀 Our PR team secured top media placements for Kogod School of Business & Prof. Matthew Bakowicz—driving nearly 500K views and boosting awareness with the right national audience. That’s strategic storytelling in action.

Please welcome Matt Persell-Thompson to BG as our newest Web Designer! 💻 Matt brings a strong passion for web design and development, and we’re excited to have him grow alongside our collaborative team. Welcome to the team, Matt! 👏

BG was excited to support AICUM at yesterday’s Annual Meeting alongside colleges and universities from across the Commonwealth. TY to AICUM Pres. Rob McCarron for the invitation, & to speaker John Della Volpe for sharing valuable insights on leadership & the future of higher ed!

We’re hiring! BG is looking for: 🎓 Director of Client Strategy & Integration 🔎 Digital Marketing Manager, SEO & Content Strategy If you’re passionate about education marketing, digital strategy, SEO, analytics, & campaigns, we’d love to connect. 📲 [email protected]

What is Generative Engine Optimization (GEO)? 🤖 BG’s Director of Digital Marketing, Alanna Dillon, breaks down what marketers need to know as AI reshapes search in 2026; from AI Overviews to answer-driven discovery. Read more: loom.ly/fVSxEbA #SEO #GEO #AI