☃️ Holiday season is crucial for retail, so your creative needs to stand out! We've compiled essential best practices and top holiday examples from last year to help you shine this 2024 season. #HolidayMarketing #RetailSuccess #2024Trends ow.ly/xKHL50SYIlj

🧐 What's the outlook for brands after Google's recent monopoly ruling? Our VP of Digital Strategy Calla Murphy shared insights with WWD on what to expect and why developing search engine-specific strategies is key. ow.ly/gip950T1w3F

🚨 Q4 is around the corner! Our latest blog breaks down key learnings from earlier this year and Q4 2023 to help brands navigate the crucial holiday season ahead. Find out how to maximize your impact with data-driven strategies and actionable insights: ow.ly/bgqb50Tzwjf

💡 As election season heats up, brands are carefully preparing for the crucial holiday period. In a new Modern Retail piece, our President Polly Wong offers advice on how to navigate holiday marketing amidst an expected surge of political ads. ow.ly/QZ7u50TAFme

💭 The digital marketing landscape is evolving! Leading the charge are AI advancements from Google and Meta and platform updates from Snap and Reddit. Calla Murphy, our Senior VP of Digital Strategy, weighs in on these shifts in AdAge's latest piece. ow.ly/J0ZK50TZVJh

🛍️ Black Friday is fast approaching! In a new piece, our President Polly Wong shares insights with AdAge on how brands are rising to the challenge. ow.ly/FO1M50UaTQQ

🔮 What's happening to retail in 2025? We've got the inside scoop straight from our President Polly Wong's chat with AdAge. Dive into predictions on promotional trends, evolving brick-and-mortar experiences, and the marketing landscape for 2025. ow.ly/RquT50UAoal

Who is today’s consumer? Shifting behaviors, a surge in promotional shopping, and concerns over 'dupe' products have brands asking: What’s the key to success? In a new Total Retail article, our President Polly Wong explores how brands can thrive today. ow.ly/Q0tF50UBsaT

"Brands see a 15-30% spike in traffic when they put a direct mail piece in home." Print is thriving among luxury beauty brands, such as Refy, Loewe, and Jacquemus. Our President Polly Wong highlights the benefits of print in a new piece by Beauty Matter. ow.ly/actP50UKALU

What's next for digital ad spending? 🧐 With the ban on hold, TikTok's uncertainty could mean big opportunities for Meta. In a new Adweek piece, our VP of Digital Strategy Calla Murphy weighs in on Meta's rising CPMs. ow.ly/BZ8r50UL6Tc #DigitalMarketing #TikTokBan

🚀 "Marketers are so nimble ... we're placing media in real time." Change is in the air for social media marketing – as TikTok faces challenges and brands are adapting, our SVP of Digital Strategy Calla Murphy shares key insights with Ad Age. ow.ly/qzo550UL8p0

💡 Calpak is flipping the script and putting a spotlight on older generations in their latest ad campaigns. Curious about why and how? Our President Polly Wong breaks it down in a new piece by Modern Retail. ow.ly/X0zu50UMM2F • #Creativity #Marketing #Retail

🤳 TikTok? Instagram? Where should you be allocating your budget? Our SVP of Digital Strategy Calla Murphy was featured in Digiday breaking down the current landscape and offering key insights on how to stay ahead in this unpredictable environment. ow.ly/wb3N50UZLLI

"You need a marketing mix across online and offline channels—it can’t be all Google and Meta.” In a new AdAge piece, our President Polly Wong discusses how DTC has evolved and the future of the industry. ow.ly/yXJW50V9T1a • #MarketingStrategy #MarketingMix

📈 As digital ad costs continue to climb, brands are looking for ways to diversify strategically. Our President Polly Wong shares why insert media is becoming the go-to, cost-effective channel for reaching new customers in the latest from Modern Retail. ow.ly/fKvB50VaF34

CMOs are dynamic leaders, constantly evolving to meet the changing demands of the retail landscape. In a new piece by Ad Age, our President Polly Wong speaks to how the CMO role has adapted to answer the priorities of brands today. ow.ly/2mJe50VgEKf • #CMO #Marketing

📊 Keeping up with the latest algorithms can be tough, but companies are proactively adapting. In a new Digiday piece, Belardi Wong shares exclusive insights on our economic environment, helping brands understand and navigate these changes strategically. ow.ly/yHRw50VgSAi

Our very own Calla Murphy shares insight into how Meta’s integration of Facebook and Instagram is helping brands aggregate customer data and target ads more effectively in Malique Morris’s latest piece for The Business of Fashion. Full Article: shorturl.at/0rCIQ

Belardi Wong’s SVP of Digital Strategy, Calla Murphy, shares insights on how younger consumers remain resilient spenders, and the importance of digital readiness + strong customer experience for brands looking to win 🔗Read more here: ow.ly/ucJ850W0rQ8

Our latest blog breaks down how we turn three of the biggest budget line items—paper, printing, and postage—into value-driving levers for your brand. Connect with us today to find out how to drive greater value with smarter execution! Read more here: belardiwong.com/the-truth-abou…