BBH Labs
@bbhlabs
R&D for creative businesses l @bbhblacksheep l Edited by @MaraDettmann and Harry Guild l Powered by a noisy global strategy team l When the world zigs, Zag 🖤
ID: 16997044
http://bbh-labs.com/ 27-10-2008 12:17:18
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Gen Z want to "be real" but, having grown up in a world of perfectly curated posts, they struggle to let go of the old hangups. Great, insightful writing from Katherine Roddam of Leeds Arts Uni on the paradox of BeReal bbh-labs.com/why-cant-we-be…
