Reality check: Your competitors likely have the same marketing tools you do. But not accurate, enriched, and actionable CRM data. You can quickly turn this into a competitive advantage. Our article covers how to approach your CRM data enrichment strategy. na2.hubs.ly/H03qnfR0

Are you worried about losing customers to your competitors? The real threat might actually be indifference. na2.hubs.ly/H03qqPv0

Static datasets can't reveal who's ready to buy, now. Wouldn't you like to know who's actively researching and comparing options in your business category? Check out our article on intent signals to make sure your brand is there at the right moments. na2.hubs.ly/H03qqky0

Can you guess the most popular emojis used in social posts? 🤔🤔 na2.hubs.ly/H03P_C80

Many predicted that digital would make geography irrelevant. But the opposite has happened. As identity signals fragment, physical location has become one of the most stable sources of context for marketers. Here's how it should anchor your campaigns: na2.hubs.ly/H03WzhT0

Consumers give off signals every day about their interests through internet searches, website visits, and content clicks. The challenge is having enough data & knowing what matters. Intent signals can identify who has real purchase intent. Read more: na2.hubs.ly/H03ZXDD0

Is home energy usage a factor in your business' marketing? Even in the same areas, energy usage varies widely by household size, time spent at home, technology adoption, and lifestyle choices. Targeting based on energy behaviors can yield better results. na2.hubs.ly/H044m5B0

Contrary to popular belief, direct mail is still alive and well! Our clients use it to improve lift on their digital campaigns and support better brand recall with target audiences.

Are you unintentionally killing winning creativity in your advertising? It helps to recognize "lethal" feedback patterns. This article highlights five. na2.hubs.ly/H04dPzW0

Two consumers can look identical online and behave very differently in the real world. Geography often helps to explain why. This piece looks at how location provides critical context for your digital marketing strategies. na2.hubs.ly/H04dPm60

Is marketing's biggest challenge staying in touch with how fast consumer behavior is shifting? This CMO shares her approach. na2.hubs.ly/H04f5Zj0

As more consumers to turn to AI for answers instead of search engines, website traffic and click data aren't telling the whole story of brand visibility. This shift is forcing marketers to rethink what visibility means and how success should be measured. na2.hubs.ly/H04lSQs0

Are you targeting who your customers are or how they decide? Savvy researchers, brand loyalists, deal seekers all respond differently. Tailor your strategy to match, and watch your marketing click. Learn more about decision-making styles here: na2.hubs.ly/H04FbQv0

Online research. Content downloads. Life event triggers. This isn't passive information - these are buying signals. You need the total picture to know exactly when and how to capture these buyers.

Predictive analytics may seem like magic, but actually, it’s math. The math only works when the data is good. Our article breaks down three simple but powerful data prep steps every marketer should take before diving into predictive analytics. na2.hubs.ly/H04K7ym0

Predictive analytics may seem like magic, but actually, it’s math. The math only works when the data is good. Our article breaks down three simple but powerful data prep steps every marketer should take before diving into predictive analytics. na2.hubs.ly/H04M3BZ0

Are you a data owner, or activator? This article from Experian (B2E is an Experian Strategic Marketing Services partner) explains the important shift from data collection to data connection. na2.hubs.ly/H04NNwF0

They say in life, that timing is everything--and this is key to intent marketing. It aligns your marketing research with the real-time online behaviors that indicate buying intent. So, you're just accelerating a purchase decision already in process. ➡️ na2.hubs.ly/H04NP_W0

Viral attention may create momentum, but brand equity is what sustains it. What separates brands that recover from those that don’t, often comes down to consumer trust built over time. na2.hubs.ly/H04X6w30

Do these 10 marketing buzzwords really belong in the trash? 🤔 More importantly, do you use any of them? na2.hubs.ly/H05cV7q0