Why is it that everyone wants you to support their business, but then they ghost you when you tell them about yours. Community building takes time and most importantly, authenticity. If you want your business to succeed, listen as much as you talk. #marketing #smallbusiness

Marketing. Is. Not. Sales.

As someone who’s run a Marketing agency for 10 years, I can honestly say that businesses do not realize how much time, effort, strategy, organization and more time go into creating Social Media content.

Marketing. Is. Not. Sales. Customer service. Is. Not. Marketing. Community Management. Is. Not. Social Media. Social Media. Is. Not. Graphic design Social Media Content creation. Is. Not. Professional Videography Digital Marketing. Is. Not. Public Relations.

In a loud world of digital media, what if instead of competing to go viral you just focus on content that gets you found in search?

Missed opportunities. Your store hasn’t had foot traffic like this in years, it’s Black Friday level waiting for the store to open. Just for a Schylling Toys Needoh. You just throw boxes on the shelves for people to grab and then they are gone. Here’s what I would do instead.

First idea. Free Schylling Toys Needoh’s with in-store purchase minimum order. Make them actually get to know your store, shop it and learn about it before they get one.

Second idea: it’s Easter. Take the idea from the Easter bunny and hide Needoh’s around the area with a gift card to your store attached to it. Get then to visit your store. Schylling Toys

Third idea. The kids are trading them. So host a trading party at your store and surprise those who show up with new ones to purchase. Schylling Toys

I could go on but I’ll stop now. But next time there’s a random trend affecting your store you should hire me. EliteMarketSavvy.com Schylling Toys

Hate to break it to you but the viral moments passed while your idea was waiting for “corporate approval.” If you want to be edgy and viral ditch the approval process, otherwise just stick to posts that get you found in Google. #marketing

AI has made us all editors instead of the writers.

Here’s a piece of advice. If you see an idea posted, decide to use it, just out of common courtesy go ahead and thank the originator and let them know you’re going to use that idea. #business #advice

Most business owners fail because they can’t get out of the way of their own pride. It takes a village for your business to succeed. It’s ok to ask for help.

Before you hire a consultant to assess your business, take a few loyal customers and talk to them first. #marketing #businessadvice

A consultant told my gym to ditch gifts and kids items. They listened and killed the shop. If they’d asked members, they’d know we buy gifts there for family and kids. It wasn’t just a gym. It was a community. Know your customers before you mess with your revenue. #business

The #paintedtree closure is horrible and tragic for these small businesses owners. It’s another horrible example that if you’re operating from a third party (social media included), you don’t own it and they can take it away at any time. Always have your own owned marketing.

AI is like if an alien showed up on our planet after researching us for centuries. Yes they “know” everything, but they don’t “KNOW” everything. Not yet at least. #ai

Think about it, if everyone starts to only rely on AI for “ideas,” then nobody is adding new content for AI to index into its library of data, eventually cause everyone to just keep using the same content over and over. #ai