People who play games don’t stick to one screen—and neither should your campaigns. Our new story with activblizzmedia details how cross-platform habits are reshaping media strategy. adweek.com/sponsored/7-th…

Creative testing just got a serious upgrade. Our new story with Adobe Advertising explores how generative AI transforms optimization from a guessing game into a growth engine.

Advertisers once saw CTV as the future of video marketing. As attention becomes the new currency, National CineMedia explains how cinema stands out for delivering immersive, distraction-free brand experiences that drive real engagement. adweek.com/sponsored/ctvs…

When it comes to TV, advertisers can’t rely on assumptions about who’s watching and how. Warner Bros. Discovery Ad Sales breaks down misconceptions around convergent TV buying, challenges advertisers are facing, and more. adweek.com/sponsored/how-…

The TV ad model is overdue for an upgrade. With audience fragmentation rising, DISH Media highlights why advertisers need a smarter, data-driven way to reach viewers across screens—linear and CTV alike. adweek.com/sponsored/the-…

Think video ads are all about visuals? Think again. SiriusXM Media shares how audio is playing a critical role in driving engagement—whether the screen is watched or not. adweek.com/partner-articl…

What if the path to victory wasn’t just talent—but technology? Spinifex Group details how the LA Clippers are redefining home court advantage with the Halo: a groundbreaking fan experience that’s changing the game for players and audiences. adweek.com/sponsored/how-…

Loyalty starts with understanding. Epsilon highlights how AI helps brands turn loyalty data into smarter customer journeys, deeper personalization, and lasting value. #sponsored bit.ly/4mpvOwE

Too many events focus on spectacle instead of substance. C2’s new report outlines how generative experiences—designed to adapt and engage—can drive lasting impact. adweek.com/resource-libra…

The right ad seen by the right person at the right time—that’s the real win. In today’s fragmented media world, Spectrum Reach breaks down why premium inventory and first-party data are essential for performance, not optional. adweek.com/sponsored/what…

More data doesn’t guarantee better outcomes. Marketers need trusted relationships, omnichannel reach, and AI-driven insights to make data truly work. T-Mobile Advertising shares what it takes to move from signal loss to smart strategy. adweek.com/sponsored/the-…

Ad overexposure is driving viewers away and hurting brands. Amazon Ads shares that it’s time for smarter, performance-based frequency management that aligns ad delivery with real consumer journeys and outcomes. adweek.com/sponsored/the-…

AI is everywhere, but it’s not a magic fix—just a tool. STIRISTA.com highlights how smart marketers use AI to scale what works, not to guess what might. adweek.com/sponsored/ai-i…

Most marketers agree relevance is key—but many still miss the moment that matters. Our new research with GumGum explores how contextual targeting can close the gap between intention and impact. adweek.com/resource-libra…

Gen Z isn’t just connecting with friends—they’re connecting through content. Meta breaks down how brands can speak their language and build future demand by embracing creative diversity and relevance across Facebook and Instagram. adweek.com/sponsored/what…

Reward-based advertising is getting fresh attention. Our new story with Fetch explores how brands are turning opt-in engagement into deeper consumer connections—without relying on discounts or intrusive formats. adweek.com/sponsored/the-…

FAST is living up to its name—with 42% growth in channels since mid-2024. But now it’s all about quality, not quantity. As viewers crave curated content, DIRECTV FOR BUSINESS highlights how platforms and advertisers are stepping up to meet the moment. adweek.com/sponsored/why-…

Digital audio offers advanced targeting, omnichannel reach, and measurable results, yet it’s still underestimated. SiriusXM Media shares that it’s time to recognize the full-funnel impact digital audio delivers for brands. adweek.com/partner-articl…

Standing out in a crowded digital world is tough. Human Made Machine explores how brands can maximize celebrity ad effectiveness with data-driven strategies, authentic connections, and the right ambassador choices. adweek.com/resource-libra…

Interactive audio ads don’t just talk at consumers—they talk with them. Our new story with Amazon Ads explores how brands can meet listeners in their moments with real-time engagement that drives action across the full funnel. adweek.com/sponsored/the-…