If you don't use Refunnel (UGC for Brands) you are not serious about UGC in your ads.

If you are not shopping your furniture from Living Spaces you are not serious about your wife’s happiness

Atif Raza Every customer is happy refunnel customer IMO!!

If you asked me last year what problem Refunnel was solving, I would’ve said creator sourcing, tracking, whitelisting. Things like that. Until I saw what Pure Care Daily did. They almost 2x’d their yearly creator output in a single quarter. The obvious reaction is to assume

Creator rates are all over the place right now. $700 for a video. $10,000 for a campaign. $50,000 for a couple of posts. The spread is massive and honestly, a lot of it doesn't make sense. But I think the model itself is shifting in a way that's going to help both brands and

It’s 11am on a Wednesday and I have no idea where my Head of Sales and Head of Growth are. And the truth is, I don’t really care. What I do know is that Max will show up for our client demos later this afternoon. I also know Shin will deliver the content and docs we spoke

Finding great creators is hard but I honestly don’t think most DTC brands have a creator sourcing problem. I think the bigger problem is that most teams never leave their inbox. Everything happens in the DMs. Outreach, negotiation, briefs. Etc. It works, but it’s very

If I were responsible for creator partnerships at a DTC brand in 2026, there’s one thing I WOULD NEVER do. I would never send outreach messages that force creators to ask me follow-up questions. Most brands assume creators ghost them because they’re uninterested when in

In 2024, the salary at my previous job was higher than Refunnel’s entire MRR. We had just a handful of clients yet I was working 18-hour days, and honestly, I wanted to quit. I even went so far as to start interviewing for roles. Today, we average 10 demos a day, serve 800+

I hired 25 people for a startup that completely failed. Then I had to let 20 of them go. This was before Refunnel. We were building something else. It didn't work. And I had to sit across from 20 people…people with families, mortgages, lives built around the paycheck I was

Atif Raza Daniel Pearson Powered by refunnel™️

I am against Chief Product and Technology Officers Why? In theory, it makes a lot of sense But in practice ... they generally are neither They don't code, and they aren't close to the product. They just want to be strategists. They don't want to do the work. You don't need

One of our clients get about 20,000 videos a month from creators on TikTok Shop. That alone is impressive. But the mindblowing part is the speed and ease at which they're able to take their top-performing TikTok content and whitelist it on Meta. In the last couple of months

If I were running a DTC brand today, I'd bet my entire growth budget on this one channel. TikTok Shop. And I’ll tell you why… TikTok Shop did about $11B in GMV when it launched in 2023. In 2024, that number grew to roughly $33.2B. Then in Q3 of 2025 alone, TikTok Shop did an

gentlemanly shout out to two SaaS (gasp, they still exist) partners: • Refunnel (UGC for Brands) - 1 click whitelisting, easy usage right requests • Wonderful - a DAM w/ project management built in (Frame/Asana/Drive all in 1) teams are great. helpful. responsive. human. cooking!

You've got $10k. No brand recognition. And you want to launch on TikTok Shop. Where do you even start? Well, here's the playbook I'd follow. 𝟭. 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 This is actually the easy part. TikTok Shop has a built-in discovery tool and it's surprisingly

People always ask me why we haven't raised money for Refunnel. And honestly, I think not raising money is one of the reasons we're growing so quickly... A lot of our competitors raised a lot of money. And now they're stuck. They have quarterly board meetings. They have

New Feature Alert for Refunnel! $24 billion spent. 73% Failure rate. You'll probably see some variation of this figure if you dig into the success rate of creator campaigns And it clearly tells us something. The model is broken Think about how most brands find creators today.

I keep hearing brands say TikTok Shop "didn't work" for them. Then I look at their setup... And it’s obvious they made at least one of these three mistakes 𝟭. 𝗡𝗼 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 They never did any research to see if anyone was actually buying their product

Truth. Anyone serious about tiktok shop and does not at least talk to Jordan’s team isn’t serious about tiktok shop