Not every new social platform is worth your time. But some are. This article breaks down how to tell the difference—and how to know when your brand is ready to explore new ground. Great read for anyone rethinking their channel strategy: sprou.tt/1lGJBf6NVXR

What does data + beach vibes have in common? A 🔥 social strategy from City of Miami Beach. Join Madison Brown on June 3 to hear how her team went viral through combining data, creativity and social. 📅 Register now sprou.tt/126LhkJ8GD8

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Reddit has an uncanny ability to incubate and spread trends that impact consumer sentiment and market behaviors. Find out the latest Reddit trends shaping real-world decisions—and why marketers should pay close attention—in our latest article.  sprou.tt/1bftbn9vkNk

Sprout Social's 2025 Content Benchmarks Report turns the spotlight on how finserv and insurance content performed in 2024 across networks, the types of content audiences want today and how to build a stronger social strategy for the year ahead. sprou.tt/1R5VupI1ACe

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Our latest compliance-related capabilities empower your team to engage boldly, connect authentically, and drive growth, all within a secure framework. Check out what’s new from Sprout Social: sprou.tt/1ViOBMmGPBW

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We didn’t update our values to make them sound good. We did it to get clear…on what matters to us, what we expect from each other, and how we want to lead! This team makes that real. Learn more about life at Sprout Social: sproutsocial.com/careers/sprout…

LinkedIn as an influencer platform? It used to sound strange—until brands like Lyft & Notion found so much success. Why do you think LinkedIn creator partnerships work so well? Would you launch an influencer marketing campaign on the network? sprou.tt/1gzkKlMZh8y

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Transform your hotel's social media presence! From crafting compelling content to optimizing your strategy, this latest guide covers it all. Discover how to connect with potential guests and build lasting relationships. sprou.tt/1BWG6uO1trE

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"AI isn't changing the fact that people want to feel heard, understood and valued. By handling the routine requests, AI gives your team more time to create those human moments that drive connection and loyalty." — Alan Boyce, CTO, Sprout Social sprou.tt/1gCXzM4KZvs

Some brands still expect one person to manage content, act as on-camera talent, report on performance, run influencer programs, lead social SEO, etc. A recipe for burn-out and turnover. But hiring is changing in the wake of specialization: sprou.tt/122IvEpyBuj

Sprout Social's 2025 Content Benchmarks Report deep dive turns the spotlight on how travel and hospitality content performed in 2024 across networks, the types of content audiences want today and how to build a stronger social strategy for the year ahead. sprou.tt/16MQsURp65w

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