Nice review of an interesting book by Alex Edmans But I feel like Will Hutton is doing a bit of misdirection in making ‘diversity’ the moral of the JFK story . Pretty sure they were nearly all middle-aged white men from relevantly diverse nationalities and domains of expertise,…

'An antidote to shoddy thinking' – Byron Sharp
'Devastating and important' – Paul Feldwick
'Should be required reading' – Michael Johnson johnsonbanks
'An illuminating guide' – Eliza Williams @creativereview
'A realistic framework to get companies out of our politics and values,…

Excerpt from my Creative Review article on the journey to The Road to Hell – you'll need a (worthwhile) subscription to read the whole thing.

Pre-orders should start landing in about a week's time.
creativereview.co.uk/nick-asbury-br…

'I no longer felt I could be intellectually honest there'

'I can see the numbers aren't right. But c'mon, whose side are you on?'

How about linking kitchen towel to domestic violence? (joke) Hmm, interesting (response)

These are tales from the purpose front line, and they're a…

'I no longer felt I could be intellectually honest there'

'I can see the numbers aren't right. But c'mon, whose side are you on?'

How about linking kitchen towel to domestic violence? (joke) Hmm, interesting (response)

These are tales from the purpose front line, and they're a…

A new book by Nick Asbury examines how brand purpose intoxicated the marketing world, and the negative impact he feels it has wrought. Here he introduces the book’s central themes and implores us all to think differently about the trend ow.ly/aXZo50RvRix

Excellent listen and nice to sneak in with my own weird questions

Thanks Mathew Wilson for falling down my Substacky rabbit hole and writing about it here documenteering.com/2024/04/25/the…

Thanks Mathew Wilson for falling down my Substacky rabbit hole and writing about it here documenteering.com/2024/04/25/the…

Shout out to Nick Ashby

Really appreciated this conversation – neither side goes in for much rhetoric or emoting, and it clarified some of the dividing lines in my head.

As I say in the article and the book, that conversation has only been warped by 'purpose' appointing itself as the right side of the debate.

Book here: amzn.eu/d/1Hls77x
Article here: creativereview.co.uk/nick-asbury-br…

(6/6)

Thanks @creativereview for giving me the chance to write about The Road to Hell and the journey that led to it. creativereview.co.uk/nick-asbury-br… (1/6)

And now the shipping forecast