What makes a Niche? by @ArvidKahl Niche populations are mostly homogenous, often tribal and allow for much better measurement planning than for huge non-specific populations. People in the niche also share very similar goals and aspirations.

"If nobody talks about your product, that is if your paying customers are not doing any WoM for you even after months of using it, this may be another indicator that it may not be a critical problem." - Arvid Kahl

"Customers today need immediate solutions implying customer support has become a real-time activity. Customers may expect help immediately. But that does not mean they want to talk to a human." - @ArvidKahl

"If you don’t want your customers to cancel their subscription and leave, you need to consistently solve their problems." - @ArvidKahl

"The chances of selling to an existing customer is higher compared to a new prospect." - @ArvidKahl

"If customers fail to get their solution through self-service, you should get back to them." - @ArvidKahl

"After customers quit, a reactivation policy needs to be activated. After the customer has left, send them an email offering a free month of service. This allows you to reconnect with them." - @ArvidKahl

"Expiration of credit cards leads to churn unless the credit card details are updated through Credit Network as Stripe does. Implementing a custom messaging that tells your customers how to get their bank to unblock the card will eliminate most of this." - @ArvidKahl

"Empowerment Churn happens when the customer you enabled is now successfully moving upmarket." - @ArvidKahl

"Temporary Churn is a temporary period of time for which your product is not used by the users. For Feedback Panda, young mothers who were teachers paused their subscriptions when they went on maternity leave." - @ArvidKahl

"You should welcome the churn of such customers who request features that you can’t accommodate as they don’t fit in your vision." - @ArvidKahl

"Show your customers the value they’re receiving from your product while they are using it by sending weekly statistics on email or slack." - @ArvidKahl

"Keeping customers educated and informed through newsletters will stop them from cancelling the subscription as it is difficult for people to cancel tools that also have community benefits." - @ArvidKahl

"Promoting you annual plan allows you to have longer billing cycles i.e. a fewer chance to cancel the subscription." - @ArvidKahl