Wake up earlier, go to bed earlier

You can get people excited about what you’re excited about just through pure energy and… …a deep understanding of human nature. The brutal reality is that most people feel lost and lack order in their lives and businesses. But you have insights they don’t…and it’s never

After reading *thousands* of tweets on what it takes to build a wildly successful brand, I've found that success boils down to just 3 things: 1. A deep understanding of human behavior. 2. The ability to resonate emotionally. 4. Relentless consistency in your approach.

Record-breaking Black Friday revenue are exciting, but never chase numbers at the expense of your brands perception or profitability Stacking discounts on top of existing deep markdowns is short-sighted Every trick you use to pump revenue this year sets the bar for the next.

you can't talk about wanting to win and then be scared of the risk

Patience is a strategy and impulse is always our worst enemy. Only when you can endure what others cannot, can you then achieve what others cannot.

Avancus 2025 Plan: Set in Motion.

Nothing will ever compare to the satisfaction of showing up and putting in the work every single day. Discipline is hard in the short term, but the rewards always outweigh fleeting pleasure.

Maintain a Strong Cash Position in the Bank. When you have a strong cash reserve, you are: - Less reliant on others for support. - Better equipped to handle emergencies. - Able to invest freely in R&D & inventory. - Able to extend payment terms with B2B partners.

Everywhere I turn in my house, there’s another sample... Evan Ritt, should I be worried about my inventory holding costs, or do we just call it home décor now 🤣

another day, another opportunity

Do good and good will come

Just posted the V3 teaser on our Instagram story for Avancus. The support we’ve been getting is unreal. I’m forever grateful for my team, athletes and everyone who has believed in the brand since day 1. It’s impossible to fail with this level of support. Blessings

Mission continues 🫡

Founders can delegate everything except recruiting, fundraising, strategy, and product vision.

We’ve recently switched to Slack for all business communications around graphic design, footwear design and Avancus events. It’s been an absolute game-changer! Everything is streamlined and organized, with no more files or topics getting buried on WhatsApp lol

Product beats systems. Systems beat everything else.

To be the best at something, you need to almost abandon everything else. And that comes at a cost. - Joe Rogan & Ben Afflek.

Live below your means.