‘Viewer-first’ #streaming experiences like sports are an effective way for brands to engage their target audiences. Learn why engagement is one of the 6 secret ingredients that both marketers can use to find success in their campaigns! #Olympics #EURO2024 #CopaAmérica

PSA! We've added 8 brand new documents filled with case studies for some of the most requested categories: 🚗 Auto 🧴 CPG 🎬 Entertainment & Tune-In 💲 Financial & Insurance 🏃‍♂️ Health, Beauty & Wellness 💊 Pharmaceutical 🍽 Restaurants 👕 Retail #Advertising #CaseStudies

We are excited to welcome Adam Monaco, Executive Vice President, Sales at Disney Advertising to VAB’s Board of Directors! thevab.com/team-board#boa…

𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐖𝐞𝐞𝐤! Learn more about which states have passed data privacy laws in the U.S. and how marketers can protect their customers and brand. Get the answer ➡ thevab.com/vabs-question-…

In sharing its congratulations for Comscore’s 25th anniversary, the VAB has cited our dedication to innovation, to help brands navigate omnichannel measurement and optimize their investment in a cross-media landscape. Our thanks to our valued partners at VAB !

Question of the Week! The #SummerOlympics start tomorrow! 🎉🏅Ready to cheer for your favorite athletes? Discover how the popularity of women's sports in the Olympics is a game-changer for marketers. Dive into the excitement ➡ thevab.com/vabs-question-…

VAB's State of TV Measurement Series Returns on 8/13 + 8/20! 📺 We will empower marketers with the important trends, insights and actions they can take today to future-proof their measurement roadmap for tomorrow. Save your spot: lnkd.in/gHT8SpV2

Want to connect with #BlackAmericans? Our custom research shares why their favorite TV and streaming shows drive deeper connections than social media, leading to more consumer actions across brand categories. Download now 👇

Want to master TV measurement? 📊 Join our VAB webinar series with industry experts as we dive into the latest trends, address current challenges, and more to future-proof your measurement strategies. Don't miss out! Reserve your spot now👉 thevab.com/vab-happenings…

Have you ever been too embarrassed to ask what a word means during a meeting? Maybe you discreetly moved your phone underneath the table to search for the definition? We’ve all been there, but it's time to join the conversation with confidence. Download our newest glossary 👇

PMP. CAC. ROAS. STB. MRUE… OMG. We've got the definitions of 120 common #marketing and #advertising acronyms for you ready to go. Download now to impress your colleagues or even your family. Why not!?

We're thrilled to join Simon Applebaum tomorrow. Tune in LIVE at 3pm!🎙️

🔴 Collaboration and partnership between brands and data providers is key to identifying consumers and creating target audiences to send the right message in the best conten. (VAB | Alliant | Epsilon | TransUnion | TelevisaUnivision U.S. Advertising and Marketing) #nyctvweek #tv #Advertising

VAB is proud to welcome new member, Wurl! Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. Learn more at wurl.com.

We love exploring modern advertising solutions like #AddressableTV. In our new report developed with guidance from Go Addressable, you’ll get an overview of the latest technology, capabilities and opportunities in addressable advertising.

Want to know what voters really feel when they see political content? Join our webinar with VAB and learn how to track and leverage emotional reactions to impact strategies. Register: thevab.com/vab-happenings… 🗓️ Oct 1, 12:00-12:30 ET #election #insights #politicalcampaigns

VAB is proud to welcome Fuse Media (FUSE TV), a Latino-owned, global entertainment company, the leader in creation and distribution of inclusive, purpose-driven stories and experiences for and with culturally diverse young adults. Learn more at fusemedia.com

View our September Industry Spotlight for insights and news from DeepIntent, DIRECTV Advertising, & EDO, Inc.➡️ thevab.com/industry-spotl…

Last chance to join us in unlocking the power of #biometricdata for optimizing political messaging and campaigns! Register now! 📅 Oct 1 📍thevab.com/vab-happenings… #political #messaging #emotional #insights #election2024 #USElections2024 VAB

VAB is proud to welcome new member, Swoop! Swoop is a leading provider of precision AI-driven healthcare omnichannel solutions dedicated to protecting consumer privacy. Learn more at swoop.com