
Pierre Bouvard
@pierrebouvard
Chief Insights Officer @CumulusMedia @WestwoodOne. Advisor @AffinityAnswers. IRTS Foundation. Prior: TiVo, Arbitron. I love connecting people.
ID: 29571756
http://www.cumulus.com 07-04-2009 23:03:58
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Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report westwoodone.com/blog/2024/06/0… via Westwood One






The biggest long term change in society, according to Drucker, is not the Internet, but the growth in choice From Curation by Michael Bhaskar




I recall sitting in Pierre Bouvard's living room years ago and looking at data for podcasts and there was YouTube. We were both surprised. No longer. ErikWemple #wapo #podcasting washingtonpost.com/opinions/2024/…








📊 January’s PPM ratings from Nielsen are the first with the reduced 3-minute AQH qualifier. Pierre Bouvard’s analysis: 23% of PPM exposures are 3-4 mins — listeners who wouldn’t have counted before. More Radio World: 🔗 radioworld.com/news-and-busin… #Ratings #PPM #Nielsen