A new MullenLowe.

A well-deserved congratulations to our friend and client, Andrea Zaretsky (Andrea Zaretsky), CMO of Morgan Stanley Wealth Management, for being honored in ADWEEK She Runs It 2023 Working Mothers of the Year! And, true to form, the E*TRADE from Morgan Stanley Baby has something to say as well.

The #ETRADEBaby is getting ready for something big, and we’re not just talking about the game. #SuperBowl2023 E*TRADE from Morgan Stanley

An Aluminum Backbone Award goes to MullenLowe U.S. for “The Unseen Story.”

vimeo.com/537820998

Excellent advert from Acura and MullenLowe U.S. Good music and nice VFX! dailycommercials.com/acura-ad-2023-…

See this week's Just Breaking selection including RESET content Publicis Groupe Trunk Animation arnoldworldwide MJZ MullenLowe U.S. RadicalMedia THIRD EAR Stink Studios Talker Tailor Trouble Maker
To watch or submit yours go to slt.re/el/c8de6
Showcase powered by Slate.

Two of our fav people and most effective leaders are moving on up! Huge congrats to Alex Leikikh on being named Chairman of MullenLowe and EVP at Interpublic Group, and a warm welcome to @Cavallokristen as our new Global CEO! Head over to Ad Age: mlg.ink/3TIYLEj

Ready for the new holiday tradition you didn’t know you needed? It’s Ranch on a Branch!

Dave Weist, Executive Creative Director at #MullenLoweBOS talks about what it takes to make a good ad and the power of being able to change perceptions through advertising.

moo.com/blog/big-pictu…

Creativity requires uncertainty. #MullenLoweNY Head of Strategy Jonny Gadd invites us to stop fetishizing strong POVs and shares tips on how to make room for doubt. 
musebycl.io/musings/stop-f…

#MullenLoweLA creative duo-and couple, Elin Lindeberg & Judikaël Le Bayon share tips to spare you from uncomfortable moments as Europeans living in the U.S.
bit.ly/3MNUjCd

What does care look like?
#MullenLoweNY launches a new 2022 brand campaign for Banner Health highlighting authentic, relatable, everyday healthcare moments, demonstrating the real human connection between patient and caregiver. bit.ly/3TeNM5M

Our team sat down with @LBB's Ben Conway to discuss the work behind the #WeChoose2 campaign for the JFK Library Foundation and how they turned a historic moment into something relevant for today’s youth to engage with.
lbbonline.com/news/how-mulle…
#MullenLoweBOS

The Arizona Coyotes rebrand campaign “We Hockey” has just picked up a Rocky Mountain Emmy Award for Branded Content Shortform. Congratulations to the team and #MullenLoweLA !

Huge congratulations to Nick Chavez for being singled out as one of the most groundbreaking, dynamic and results-oriented brand builders in this year’s ADWEEK Brand Genius Award.👏🍗🥳

Sixty years ago, President Kennedy spoke the words “We choose to go to the Moon” and challenged America to change the course of human history. Today, a new generation faces new challenges and embraces powerful new ways to communicate. Add your voice using #WeChoose2 on TikTok.

Fans of the #ChocoTaco shared their thoughts on its discontinuation. Klondike confirmed talks of a comeback.

Check out what else is happening in the latest #SocialShifts : us.mullenlowe.com/socialshifts

New work for KFC from #MullenLoweBOS reminds us that no matter how your family does family style, KFC is here to make it #FLG .
youtu.be/Rs3aKJ6kVbY

A user-based campaign titled “Stop Trying to be TikTok” is trending as Instagram moves to focus on more video content. Instagram has responded.

Take a look at what else is happening in the latest #SocialShifts : us.mullenlowe.com/socialshifts

It's no easy feat to get a mention in Communication Arts Mag, let alone make it to the Exhibit. We hope you enjoy Michael Coyne's chat with the #MullenLoweNY creative & design team behind this year's Brooklyn Film Festival work.commarts.com/exhibit/brookl…