For quality news websites, opinion pieces might be the optimal type of content for #GoogleDiscover. In Slovakia, where I operate, clickbait often dominates Discover's feed. Opinion articles might be the best option for these kinds of publishers. #NESS23 #NewsSEO

This is an excellent example of the differences between SEO and Discover-optimized topics by Lily Ray 😏 at #NESS23. #NewsSEO #PublisherSEO #SEO

#NESS23 Old but gold: "Never use UTM parameters for internal links." - Jes Scholz. We need to emphasize this more often.

Google Search officially stops indented results searchengineland.com/google-search-…

Discover could get even more important for publishers. A *confirmed* test on DESKTOP -> Google tests adding a Discover Feed to its valuable desktop homepage theverge.com/2023/10/13/239…

Hooray! We made it to the Search Engine Land Awards finals in the "Best Overall SEO Initiative" category with Kickresume! Thanks to all our Kickresume colleagues – it's a pleasure to work with creative and inspiring people like you. #searchenginelandawards #SEO Search Engine Land

Many people have asked for an updated, tactical list of things to consider to improve traffic from Google Discover, so with this new article on Moz, I aimed to do just that. Hope you enjoy! moz.com/blog/drive-tra…

Wow! We did it again. With the Kickresume team, we have just won the 2023 Global Content Awards! My dear colleagues, thank you for the great collaboration! You are the best! #SEO #GlobalContentAwards

Over 150 site owners have reached out to me about massive declines in traffic to Google Discover, Top Stories, Google News & the News tab. I provided some aggregated & anonymized insights and an overview of the situation in this article. (1/2) amsive.com/insights/seo/t…

Boom: Core, HCU into core, and Spam -> You wanted a big update? Well, here's a BIG update. REALLY BIG. The March 2024 core update is rolling out, but it's more complex than previous core updates. Google said it will reduce unhelpful content in the SERPs by 40% and will use a

The 2-month warning for sites hosting low-quality, 3rd-party sponsored content (Parasite SEO) is quite interesting... I think it's a way to warn the big guys (major newspaper websites using this method) to clean up their act before Google brings down the hammer.

What platforms send the most traffic out to the open web? Excellent new research via Rand Fishkin (follow @randderuiter on Threads) • Twitter (2%) drives less traffic than Facebook or YouTube (3-4%) • Reddit remains strong at 3.15% • Google dominates at 64% - investing in SEO remains a smart strategy Link in 🧵

Serious question for you Google SearchLiaison: For 6+ years, and throughout the QRG, Google has shared that YMYL queries - presumably like "weight loss" - require the highest levels of E-E-A-T. For 6+ years, we've seen sites like the CDC and Harvard ranking prominently for these

Chat GPT surpassed Bing's traffic in August. It's also the biggest AI Chatbot by traffic - by a long shot. Forecast: growing.

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