In less than 10 years, this new e-commerce brand whent from launch to a Super Bowl commercial. Initially, people laughed at Hexclad for launching a DTC cookware brand. But it turns out they were right. And it's kind of crazy. Hexclad took a sleepy category and became the

There are a lot of prime day narratives going around. Was it about tariffs? Projections? China? TikTok shop? They are all wrong. What’s prime day really about? Headphones Here's what the subcategory looks like: Top Brands by Amazon Revenue: Apple – $191.8M | 13.3% share

Colgate is a household name. But the real Amazon giant in their portfolio? Dog food. Hill’s Science Diet brings in $333M a year on Amazon. That’s more than Colgate itself. Add in Hill’s Prescription Diet and pet food makes up over 60% of Colgate-Palmolive’s Amazon revenue.

Is Amazon only for products under $40? Most products fit in this category. You probably had a Prime Day deal for a product in this bucket. You put together a deal that was certain to perform well. But the real winning products... the ones doing $1m+ on single SKUs are getting

The Top CPG Brands to launch on Amazon since 2018. All of these are on the up and up except for Prime sports drink. The last seven years have seen a wave of independent CPG brands redefine what success looks like. Some brands avoid selling on Amazon and go the brick and

Nearly half of ChatGPT's citations come from one source. And it's not Reddit. Instead of marketing blogs and reddit's UGC, Wikipedia is King. It also looks like its the Queen, Jack and 10 card. Here’s the breakdown of the top 10 sources ChatGPT cites: 🔹 Wikipedia – 47.9%

Selling Smarter on Amazon. When the rules change, great sellers don’t panic—they adapt. This conversation shows how it’s done. #OnlineSelling #AmazonExpert #FBAPlaybook #MarketplaceMoves

I'm going to expose an Amazon professional. Before Jed was purchasing other Amazon agencies. Before he was laid off and forced to survive. Before he about growing brands on Amazon and giving me the best advice to build SmartScout .... I met him in San Diego as an intern in

When Trump announced tariffs in April, I heard from journalists, brands, and sellers alike.... "What's happening with pricing on Amazon??" Yes, there were some price moves on Amazon. But not as many as I had expected. After six weeks, 4% of products were at lifetime high

In the early 20th century, marketers learned one important truth: Moms were the ones doing all the household buying. The share of shopping on my honeymoon tells me this is still true today. 😂 How is this holding up on Amazon? 👙Swimwear: Women's: $174.3M/mo Men's:

You're Paying for the Wrong Clicks on Amazon. Think your ad worked because you saw a sale? Think again. Amazon might be crediting the wrong click.

In some cities, there are more households with dogs than children. Wait... what? Even Royal Canin, a vet favorite, is losing market share—proof that credibility needs to be paired with consumer excitement. On Amazon alone, Dog food is a multi-billion-dollar industry. That's

Why Amazon Sellers Are Tapping Out. When the margins disappear and the pressure mounts — here’s what really happens. #AmazonSellers #FBAtruth #EcommerceReality

SmartScout has grown 50% in the last 12 months. Something is clicking as we have half of the top 10 Amazon sellers. What's surprising is the way we have done it. We are far from a polished machine. We tried cool ideas like "Traction" and organizing around "KPIs". Not a fit.

I analyzed over 500 trade shows and found the top 20. These conferences have over 100 brands doing $1m+ on Amazon. So strong on ecom. I've been leaning into trade shows for a decade, and I have the best events person in the industry (shoutout, Cayla Rogers!). You can benefit

A supplement for alcohol drinkers. Milk Thistle is trending, and the leading brand Dose is trending even harder. But is it just a hangover cure? Here's three reasons why consumers are opting for Milk Thistle in 2025. 1. Liver Health. Rising awareness on the importance of

"How to find Amazon Brands and Influence People" A tale by Dale Carnegie... I mean me... Scott Needham. (Dale's passed away, bless his soul) If you're a service provider, reseller, agency, or accelerator. Chances are... You want to work with brands. Good brands. I've been a

Amazon 1P dominates the Electronics categories. This is more true when it's with brands like HP, Apple and Samsung. But the fastest-growing categories actually have the lowest Amazon market share. While smartwatches are exploding at 141% growth, portable power banks are

TikTok isn’t just for dance videos — it’s where products blow up. In this week's podcast, Jeremy Ding, CEO of Euka, fills us in on how products are winning on Tik Tok