What counts as a video view varies per platform and can be extremely important when it comes to results for your brand. #YouTube recently announced that for ads, they now count an engagement as 10 seconds (down from 30 seconds). Social Media Today bit.ly/2CP4XHM

Knowing the top publishers on #Facebook can inform who your brand should be interacting with for both earned coverage and partnerships. Our friends at NewsWhip by Sprout Social share September’s top business/finance publishers on the platform. bit.ly/2OFsnpA

Our very own Richard Edelman delivered a speech at the 2018 Conference on Corporate Communication at University of Notre Dame’s Mendoza College of Business regarding when companies should “Go Direct.” Read about what this means on the #6amblog bit.ly/2PO679q

We’ve all seen contests on #Instagram, but have you ever wondered how to run one for your brand? Hootsuite 🦉 breaks down how to run a contest on the platform that can raise brand awareness, as well as a way to get users to engage with your content. bit.ly/2blf3Tk

The way people consume media has become greatly visual thanks to the rise of #SocialMedia. As marketers, it’s important to know the value of visuals for all communications, especially for success with earned media. Cision breaks it down on their blog. cisn.co/2An5SNf

#DYK our very own Global Brand Community Chair, Amanda Glasgow just conducted her first Edel-AMA? Here’s a sneak peek:

#HappyHalloween🎃! We’re having a #spooktacular time at our monster mash costume contest! What are you dressed up as this year?

Want to share your latest song obsession with all your friends? Well, now you can! Facebook has announced the arrival of new music features for personal profile and Stories. Find out more from here: edl.mn/2P3cMAf

Are you experienced in #PR and have a passion for consumer tech? Well, just your luck – we’re #hiring! Check out the opening here: edl.mn/2Px71Kn

#DYK that 73% of consumers have been impacted by a brand’s social media presence when making a decision? Not a surprise considering how 46% of customers watch more video ads on social media than on television. Learn more from PRNEWS here: edl.mn/2P6f7uo

Brex is co-hosting "How to be Pressable" with Global Digital Agency of the Year, Edelman , and Empire Startups Fintech Week. This Thursday, Nov 15th at 6:30pm. RSVP here: bit.ly/HowToBePressab…

This year’s Edelman #TrustBarometer Special Report: California reveals that the Bay Area is a region in flux. Access unique findings about California here. cards.twitter.com/cards/18ce53wa…

Welcome to the Bay Area Edelman #TrustBarometer event! We’re excited for a great discussion around this year’s Global and Special Report on California findings.

Nearly three-fourths of Californians think that the tech industry is using their data for financial gain. Learn more #TrustBarometer findings here. bit.ly/2GqQ0O2

Demand for regulation in the tech industry is climbing in California. Find out more of the region’s #TrustBarometer findings here. bit.ly/2GqQ0O2

Bay Area #TrustBarometer respondents believe that business leaders should be doing more to improve California. Find more insights here: bit.ly/2GqQ0O2

Californians are not afraid to take a stand when employers do not meet their expectations. Learn more from this year’s #TrustBarometer here: bit.ly/2GqQ0O2

Over two thirds of Californians see how a company treats its employees as one of the best indicators of its trustworthiness. Read more #TrustBarometer insights here: bit.ly/2GqQ0O2

Californians are skeptical about the tech industry, even if it’s the region’s engine. Read more findings from this year’s #TrustBarometer here: bit.ly/2GqQ0O2