A new Google Core update has been released.

Something often lost in AI visibility tracking is the HUGE variance between different models, even within the same company Here, our client appears in 8% of relevant answers in one OpenAI model, but 0-1% in other models 36% of Google Gemini answers tho... whew! Gumshoe AI

Google June 2025 core update is leading to some big partial recoveries for some sites previously hit by the helpful content update and core updates seroundtable.com/google-june-20… more from Glenn Gabe and the SEO community

Oh look, my day-old article is cited in ChatGPT within 24 hours, no AI magic required. It works on Perplexity too. (See thread) Btw, this works the same way on my personal site and/or agency blog.

After hearing clients' complaints about their experiences with SEO Agencies & Freelancers, here is a comparison of pros and cons of each service model: evolocity.com.au/seo/seo-consul… #seo

Hahaha so witty😂

Some nice year on year SEO gains from an established business in the beauty niche 💪#seo

Fantastic new article by DEJAN that explains why GPT-5 is actually a good thing for SEOs: It relies on grounding (web search) and other tools to be accurate Worth a read dejan.ai/blog/gpt-5-mad…

An interesting study about the slowing growth of AI and the persistency of search engines.

Hold on to your hats! Here comes the August SPAM update.

% of Americans who... Don't use AI tools at all: 62% Use AI tools 1-3X/month: 9% Use AI tools 4-9X/month: 8% Use AI tools 10X+/month: 21% How that's changed since 2023 👇

Just released Screaming Frog SEO Spider v.23: screamingfrog.co.uk/blog/seo-spide… Includes - 💡Lighthouse & PSI Updated to Insight Audits ⚙️Crawl Retention Config 🧑‍🤝‍🧑Semantic Similarity Embedding Rules 📊Display All Links in Visualisations 🍇Links in Content Cluster Diagram & more!

I loved Patrick Stox's entire deck, but especially this slide. When people talk about AI Search and GEO, they often talk about ChatGPT as if it's the only player in the game (and often claim that "Google is dead") They seem to forget that the most heavily used AI assistant

“AI tools are prone to hallucination; that’s why people use Google Search and other tools that are grounded in providing accurate information” LOL ok but you literally put AI Overviews at the top of Google Search with no (visible) opt-out button 😩😩😩

Streamline your Search Console analysis with the new AI-powered configuration - developers.google.com/search/blog/20… from Google Search Central

This is a very good read, without the marketing spin 😎

Gemini has had large AI traffic gains

NEW research: sparktoro.com/blog/new-resea… If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐

Bring back the flip phones! au.pcmag.com/mobile-phones/…