Today at #CannesLions … secrets and lies from #ANA’s programmatic transparency study and our first panel of the week. I had the honor of sharing the stage with media-legend Lou Paskalis 🇺🇦🇺🇸🇮🇱, and founder of Lemonade Projects, tom, moderated by Adexchanger’s Allison Schiff.

I promise this will be everything but your typical privacy panel. Let’s not repeat the sins of the past. Come join us to see how.

How do we make ads relevant to users without sharing their personal data across the entire internet? This is the conversation we drove home at #CannesLions2023 this week. #privacy #FirstPartyData HUMAN TRUSTX

Those that are clinging to the “see no evil, hear no evil” approach to the current reality in digital advertising need to wake up. Now is not the time to be lackadaisical towards the cookiepocolypse. AdExchanger adexchanger.com/online-adverti…

Contextual is far more cost-efficient, so buyers can afford more impressions even if contextually-targeted ad introduce some waste. Definitely worth some real-world testing. I'm eager to see results from Neil Vogel and the DDM team.

We're all used to seeing calls for platform #DataTransparency for commercial reasons, such as ad targeting and media measurement. This report from Fast Company highlights the predicament of academic researchers. Worth a read and our collective support.

This outstanding piece here in Digiday from Seb Joseph & Ronan Shields needs to be applauded. Their analysis on #Programmatic transparency and the b*** s*** waste of money that could be stopped with really the bare minimum of oversight is SPOT ON. digiday.com/marketing/tran…

The Nielsen brand is synonymous with words like "old school" and "legacy." I'm intrigued by Nielsen launching a cleanroom for data analytics but wonder whether this is a little too little too late. Curious what others think.

300% better mid-funnel metrics, 67 percent higher brand lift and 74 percent more "likeability" for ads seen on high-quality sites are all part of why trusted, professional news should be part of every media buyers portfolio. Ad Age Lou Paskalis 🇺🇦🇺🇸🇮🇱 adage.com/article/opinio…

I'm with the Europeans on this one. Distributed identity in the bidstream sustains the status quo. Publishers and advertisers who have invested heavily to earn trusted consumer data relationships need a new approach. #nodataleakage Digiday digiday.com/media/u-s-publ…

Déjà vu all over again. "The opaque nature of programmatic advertising has inadvertently turned major brands into unwitting supporters, unaware that their ad dollars indirectly fund these unreliable AI-generated sites." Jack Brewster NewsGuard technologyreview.com/2023/06/26/107…

We created Wares seven years ago so that advertisers would have an EZ button at scale for 100% premium inventory. 30 publishers, 5,000 domains, 300 million unique users every month. There should be no excuse for buying MFA! #Advertising #MFA #LowQualityMedia

I wanted to share this resource with the rest of my followers from my friend Richy Glassberg 🐾. He compares the proliferation of #PrivacyRegulation to Moore’s Law and urges diligence across your vendors who handle personal data you collect. ana.net/miccontent/sho…

This has got to be an evil joke. Not only did online tax prep services share "millions" of users' sensitive data with Google and Meta, but Meta confirmed they used the data for targeting and to train AI algos. F-ing crazy! mediapost.com/publications/a…

Do you know where your Pixels are? Richy Glassberg 🐾 has a few suggestions to clean up your act. adexchanger.com/data-driven-th…

A clever OOH campaign with messaging that should hit home for everyone. Ad Age

#Google is enabling Privacy Sandbox APIs in Chrome. A move that further locks us into the Google ecosystem in the name of privacy. Worth it? techcrunch.com/2023/07/20/goo…

I can hear app developers whining again how Apple is throwing its weight around in the name of privacy. Too many complainers fail to see that Apple's privacy-centric approach is working for them because privacy is actually what people want. TechCrunch techcrunch.com/2023/07/28/app…

A good summation from Seb Joseph. What we're hearing from our clients at TRUSTX is that (1) it's Google, and (2) what about Safari / Apple? Digiday digiday.com/marketing/the-…

I and my fellow Jews are horrified by the uninformed that find some morality in standing by Hamas terrorists. For all of them — and everyone — this must be seen.