Meet our #Keynote speaker for the #2020DATAForum, Chris Leong, Chief Marketing Officer at Schneider Electric Join Chris for a digital keynote session on November 16, 6:30pm EST and take the opportunity to ask her questions in a live Q&A. Register here: lnkd.in/gCiKETK

Thank you to our Keynote speaker for sharing all her insights at our #2020DATAForum

great Northeastern DATA Initiative #faculty showing in the top 2% #scientist list for 2019: Dr. Nada Sanders , 🇺🇦 [email protected] and myself journals.plos.org/plosbiology/ar…

New blog: my #review of Sinan Aral 's #thehypemachine #socialmedia #digitalbranding #marketing #fakenews analyticdashboards.wordpress.com/2020/11/23/hyp… Arthur Spirling 🇺🇦 [email protected] Raoul Kübler Northeastern DATA Initiative Yakov Bart Jamie Heywood Mark Ritson

happy with the great conversation and 53K views on below LinkedIn post 'what happens when you stop #advertising, you may enjoy it here as well given MediaPost 's report today on a 10% drop in ad spending in 2020 #pandemic #Marketing Mark Ritson Byron Sharp Philip Kotler Les Binet

What makes your company's #socialmedia posts stand out and get more comments? My blog based on the Journal of Interactive Marketing paper with rockin' Robert Rooderkerk #marketing #viral #b2b Mark Ritson Northeastern DATA Initiative analyticdashboards.wordpress.com/2020/09/28/how…

The 2020 update to a study conducted by Stanford University recognized 3 faculty in the Northeastern D’Amore-McKim School of Business Northeastern DATA Initiative as among the world's most-cited #researchers. Congratulations to Dr. Nada Sanders, koen pauwels, and 🇺🇦 [email protected]. Read more here: lnkd.in/gdYdtK3

Interested in #businessanalytics and #digitaltechnologies? Apply to join DATA Initiative Analytics Lab! You will get the chance to work closely with business professors on practice-focused company research projects. lnkd.in/dYNNMss

Listen to our brand new DATA Initiative #Podcast on Spotify and Apple Podcasts today! EP 1: The DATA Initiative’s Executive Director Kwong Chan introduces listeners to the growing organization and its many branches to drive involvement. lnkd.in/gTU6KQy

9 tips on how to manage your #socialmedia Journal of Interactive Marketing Northeastern DATA Initiative analyticdashboards.wordpress.com/2021/01/04/how…

Curious to learn more about Northeastern University Alumni? Checkout our brand new #podcast today! Episode 3: Jackie Peszynski, Northeastern U. Alumni, discusses her professional journey from student to decision #scientist and all the co-ops in between. lnkd.in/gTU6KQy

How do you create #KPIs covering #success and #failure causes from your vision for #datadriven decisions to populate your #analytics #dashboard? My new blog analyticdashboards.wordpress.com/2021/02/14/how… #marketing #brand #tracking Mark Ritson Raoul Kübler Ashwin Malshé अश्विन @AnatoliColicev Northeastern DATA Initiative

the magnificent Martin Schreier, editor of International Journal of Research in Marketing presenting now at Northeastern DATA Initiative Northeastern D’Amore-McKim School of Business

#Characteristics of a #CEO, such as confidence, political views, age, education and military background, not only influence leadership, but also innovation and value creation in companies. Learn more in this article by our very own, koen pauwels lnkd.in/gXSJYRJ

Advertising effectiveness continues to be misunderstood, with the latest Freakonomics podcasts popularizing the low and uncertain individual-level effects of #TVAdvertising and #DigitalAdvertising. Read more in koen pauwels article on digital advertising. lnkd.in/g5Y-vA8

Curious to learn more about #datasecurity and #digitalprivacy? Check out our new #podcast today! Episode 4: Data Security and Building the New Economy (ft. Dr. "Sandy" Pentland lnkd.in/gTU6KQy

Apply now to join the Fall 2021 cohort of the DATA #Research Lab! There will be a general interest panel on Tuesday April 7th at 7 PM EST, so be sure to drop by with any questions you may have! General Interest Panel: lnkd.in/gKS4iFJ Application: lnkd.in/gnHDR5D

do YOUR undergrad #hires have 2-3 #coops of 6 months each #businessexperience under their belt? congrats Melissa and the other 2021 Co-op Awards damore-mckim.northeastern.edu/news/2021-co-o… Northeastern DATA Initiative

how #machinelearning #blockchain & #attribution can help address your #omnichannel challenges: my blog on the Journal of Marketing paper in the MSI Special Issue “From #Marketing Priorities to #Research Agendas” Northeastern DATA Initiative Giorgos Zervas Pinar Yildirim analyticdashboards.wordpress.com/2021/02/28/omn…

how the #pandemic increased the importance of #marketing , #digitaltransformation and #onlineshopping, with 'All indications are that many of these new online routines will stick and marketers can drive value with stronger #digital investments, Northeastern DATA Initiative Yakov Bart