"As the host of your own app party, it’s in your best interest to put yourself in your customers’ shoes to understand what they’re thinking and what they need from your app as they visit it for the first time." braze.com/blog/5-onboard… #marketing #engagement #onboarding

Fake news happened because companies relied 100% on technology, and this is what we have avoided at UPDAY from the start says Peter Würtenberger upday DE upday UK news ow.ly/QPnW30kHWCm via Digital Content Next

Nice read for those looking to increase conversion rates blog.hubspot.com/marketing/fitt… #ux #marketing #design #entrepreneurship

"Brands must stop chasing intent and start predicting it." thinkwithgoogle.com/marketing-reso… #marketing #mobile #entrepreneurship

“Upday is not only one of the fastest growing sources of traffic for publishers in Europe, but it is also now driving roughly the same level of traffic to publishers as Instagram." blog.chartbeat.com/2018/07/12/the… #mobile #publishing

A Harvard University study found that when a default choice is offered, most people do not deviate from it. Usually, less than 5 percent of users change default settings. shopify.com/partners/blog/… #marketing #ux #design #conversions

Very interesting perspective on Nike's controversial campaign. "They ran the numbers, they knew there would be a revolt, they knew there would be a loss in market value." businessesgrow.com/2018/09/05/nik… #nike #marketing #branding

It's that time of the week again! Here’s the most heartwarming and uplifting stories from the past seven days. By @katieupday Every Friday on upday UK news #FridayFeeling news.upday.com/uk/feel-good-f…

"Elements that highlight moments of convenience, comfort, and even delight can transform a pleasant experience into a truly memorable one." nngroup.com/articles/peak-… #marketing #ux

A much needed mix between publishing and monetization tools thenextweb.com/media/2019/01/… #wordpress #publishing #monetization

Google Ads is down and the whole ad community is like... (No updates yet but should be worth keeping an eye on their status page ads.google.com/status#hl=en&v…) #adwords #googleads

Have had lots of good results with redirects, consolidating related content within a better, single page. I'd say it's not only okay but something that should be done seroundtable.com/google-quality… … #seo #marketing

Talk about a smart pivot. "Vimeo made a major strategic shift from being a destination where people came to watch high-end videos, to a software provider for video makers of all sizes and types." digiday.com/media/vimeo-ey… #strategy #business #entrepreneurship

"Your favicon should be a visual representation of your website's brand, in order to help users quickly identify your site when they scan through search results." seroundtable.com/google-penaliz… #seo #marketing

Know your personas - and prioritize. medium.com/swlh/why-reduc… #marketing #product #ux

Some great SEO insights in here. #marketing #business #SEO moz.com/blog/case-stud…

Proud of the team. #advertising #programmatic

Great event from Braze on #engagement and #CRM - thanks for the invite!

Make something that people love and you won't need to overhype it! Here's a short article on the standardization of conversion techniques, its consequences, and what we can do about it. linkedin.com/pulse/doctor-m… #marketing #copywriting #content #digitalstrategy #conversions