Do you see what I see? They’re just starting to catch up.

Public school warns you about “peer pressure” because they have to You’re surrounded by idiots Curate your circle and surround yourself with killers Then watch as you’re peer pressured into the best version of yourself just to keep up

I never fully appreciated what a gift running a lean operation is until the last few days Spoiler alert: Most businesses out there are run by morons who hire a new agency every other month and think headcount and overhead are metrics to brag about Here’s my most basic advice:

I made my brand go viral 5 times in the last 7 days on TikTok. It took over a year and hundreds of attempts to get my first viral organic video. The rest came within days of that first one. Lesson #1: Keep shooting when you’re hot. Virality lasts for a second. When you

When something is working, you need to double down on it. Keep shooting when it’s hot Don’t believe me? Go ahead, audit a failing business. I can almost guarantee you’ll find instances where they were making moves to right the ship. Ask them, “[initiative] was working. Why

Major issue among new D2C founders is making strategic decisions using themselves as their own ideal customer Based on the sheer fact that you’re willing to start a business, you likely exhibit abnormal consumer behavior You can’t get around this unless you’re willing to sit

It is so rare to find that one thing that sets your mind ablaze That when you find it, you’ll be tempted to drop it because the heat is unfamiliar and scary This, after laziness and similar abhorrent traits, I presume is why seemingly capable people give up on their dreams

One of the greatest gifts you will ever give yourself is the ability to stay calm in times of crisis. By nature, no one regrets making logical decisions. Many people don’t know how to make a logical decision. Separate your ego from the key conflict at hand. Attempt to

Two new flavors of NOBS out now: Blueberry Bliss (hint of mint) Cinnamon Craze (completely mint/menthol free) Only made 3,000 of each initially but I have a feeling these will be part of the regular lineup.

You will run yourself into the ground thinking you can run your company at scale the way you did at the beginning Priorities shift minute by minute, thus the ROI for your time needs to be constantly reevaluated Be agile & adapt or be stubborn & lose. Choice is yours

The end goal is to get rich, find the love of your life, start a family & take care of your family. Don’t let everything else distract you.

Your inability to take a risk is ruining your chances of success Story time I’ve been trying to hire someone for a year now. She’s excellent at what she does. We’ve gone back and forth multiple times, things haven’t worked out for good reason. Last time, I told her the onus

“There is no tragedy in having to start again, as long as you start again.” per Albert Camus, The Myth of Sisyphus. Pretty much no one makes it big on their first try. I certainly didn’t. So what if you burned some money? Money comes, and money goes. Here’s what matters: -

My biggest problem with agencies and creators is the focus on vanity metrics and not performance > “I have 100k followers!” I don’t care. How many organic impressions do you average per video? > “I have an engaged community of followers!” I don’t care. What do your conversion

I went to a (completely unrelated) lecture this evening and within the first 15 minutes the speaker referred to bitcoin as “a startup” and everyone nodded along

American Deergle

I racked up 8M+ views* for my brand on TikTok alone in the last month Here’s what I learned - once you find a format that works, double down on it. Test iterations with different hooks, different visuals, different CTAs etc - you will move faster by yourself with better

Every 6 months, I pick a new skill to study in my spare time Something outside of work to improve my life in some way, whether it be intellectually, socially, or otherwise The goal isn’t to spend a ton of time becoming a subject matter expert. I don’t have that kind of time,