AMA Journals
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Marketing insights from the American Marketing Association's five discipline-leading academic journals. News/announcements related to AMA's academic events.
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https://www.ama.org/ama-academic-journals/ 27-06-2018 22:01:31
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Customers with routines are better customers: A Journal of Marketing Research study examines ridesharing apps, showing how marketers can use customers' routineness as a segmentation strategy. Learn more: bit.ly/3Zl2Ftr #marketing #CRM Uber Lyft Eva Ascarza Oded Netzer