“Knowledge work is not defined by quantity. Neither is knowledge work defined by its costs. Knowledge work is defined by its results.” Peter Drucker, The Effective Executive, 1967

“An organization is not, like an animal, an end in itself, and successful by the mere act of perpetuating the species. An organization is an organ of society and fulfills itself by the contribution it makes to the outside environment.” ~Peter Drucker, #TheEffectiveExecutive, 1967

Hi! If you haven’t hit “follow” on ABC’s LinkedIn page yet, please do! We have a great lineup of upcoming articles, videos, and brilliant guests we can’t wait to share with you. 📚 #CX #digital #data #tech #marketing lnkd.in/ebf94Qu

Top trends in #tech: “Executives must think through three primary questions as they consider where and when to invest, while getting the timing right: scale of impact, technical maturity, and fit with the organization.” McKinsey & Company

We're diving into something that's part of a digital marketer's weekly lexicon: campaign optimization. #CX #DigitalTransformation #ABuiConsulting bit.ly/2UDkODF

Had an amazing time as a guest speaker for Willamette University’s MBA Marketing class—& sharing my insights on how to execute a best-in-class, #digitally-led #marketing, #sales, & #CX interlock strategy. Proof that virtual meetings can still = fully engaged interactions! abuiconsulting

Can you tell gift giving is our workplace love-language? (Especially when it comes to giving and receiving gifts that are coffee-related!) ☕️ #CX #abuiconsulting linkedin.com/posts/abuicons…

Have you had a chance to tune into our latest fireside chat with Trenton Davis ? We talked all about balancing being a global sales leader, dedicated father and a professional comedian abuiconsulting.com/abc-blog-video… #FiresideChatSeries #ABuiConsulting #CX #DigitalTransformation

S1E7 snippet with marketing technology expert Anvi where she explains the data points you'll need to use to identify the data needed for your marketing strategy (youtu.be/iy_bThVknH8). #b2bpodcast

Loved doing this podcast with Enrico Brosio! 🎧 I could talk about #digitalmarketing all day long; thanks again to MarketOne for the opportunity to share my perspectives on #data with your audience!

Markers of digital progress. IMO #1 (return on digital investments) can be hard if you can't integrate 'digital' into your overall business line calculation (sales growth), or if you haven't adequately set up full funnel tracking + multi-touch attribution. IMO #5 is CRITICAL.

Each time I'm asked to solve a "Platform Problem," I ask Qs about the other "Ps" that might need addressing: "People" and "Process." Never fails to identify other significant (NON-tech) problems... When you force-fit Platforms to address People/Platforms, it can create #techdebt.

Let’s Talk About Technology Roadmaps abuiconsulting.com/abc-blog-posts…

Come watch abuiconsulting's session at the embeddedtechconf in June in Las Vegas! http://www.embeddedtechconvention.comtracker.asp?code=WebsiteTweetLink /speakers/anvi-bui/

👩‍💻 Join Anvi (Anvi Bui), Owner of A. Bui Consulting, as she shares the blueprint on how to successfully achieve a digital transformation in your business. #LasVegas 🎫 Register to attend for free: loom.ly/ZXkZauA #EmbeddedTechConvention

What actually makes a company data-driven? 📊💻 Here are our top five characteristics: abuiconsulting.com/abc-blog-posts…

Call us a trend-chaser. We'll take it. 🤓abuiconsulting.com/abc-blog-posts…

When marketing channels go wrong. Yikes. Trying out Alaska Airlines’s new #customerservice channel via txt. Got a txt from Paula, & as I’m typing (within 1 min) the chat is ended & I’m kicked back to the queue due to “inactivity.” 😂 Looks like someone could use some #CX help. 🧐

When simple copy triggers existentialism, you know it’s good. I love Adobe’s beautiful marketing emails — & today scrolled down to manage my preferences. After some search, I found it. I click, therefore I manage. (Hopefully this got a chuckle out of some MarkOps/QA folks!)

“It’s impossible to manage innovation centrally. Instead, your frontline workers are becoming both innovators and discoverers of innovation.” -Steve Van Kuiken McKinsey & Company #tech #IT #digitaltransformation