Had a great time discussing how we use insights to drive our storytelling and audience engagement @WPBrandStudio

For many low-income Americans, even basic financial services can be difficult to access. Community social impact programs offer hope. #LiveMutualProject @WPBrandStudio livemutual.co/357delm

Yes! @WPBrandStudio we developed a way to make #agile #timely #content, even with a lengthy brand approval process. 1) Create an editorial calendar; 2) make and get content approved before the events happen; then 3) when the event hits, update the content with the specifics

Yassss!!

Excited to make this a practical workshop on the method we @WPBrandStudio developed to create multimedia content that engages a variety of audiences. Give a shout if you’re going!

I'm excited to #judge the best content across the globe World Media Group & World Media Awards awards. Below are some thoughts from @WPBrandStudio on what makes #luxury content resonate.

Excited for @WPBrandStudio to cover this groundbreaking partnership. Stay tuned!

I chatted w/ Max Willens Digiday about how fixing society's ills is becoming increasingly core to brands: bit.ly/CSRstories. It's a major reason I recently joined Edelman the authority on trust building. And it's what gets me out of bed in the morning!

URGENT! NYS is calling on recently retired health care professionals to sign up to be part of a reserve staff if the need arises. We also need qualified medical and nursing school students & staff. Enlist today: health.ny.gov/assistance 📢Please share far and wide.📢

I helped select The 24th Annual Webby Award Winners—announced today! Congrats to all of the Winners! Experience the Internet Celebration TODAY at: webbysfromhome.com #Webbys

I'm judging the 5th Annual Shorty Social Good Awards! I'm excited to see the creative ways brands are helping to heal our world. Start your entry before June 24th to lock in early-bird pricing! Get started here: shortyawards.com/entry/new

Please read this before you share another scary-sounding headline or startling meme about COVID and Kids vox.com/first-person/2…

I'm excited to judge the best social good storytelling for the Shorty Awards Enter before Wed, Sep 16th to be considered: shortyawards.com/#categories Looking forward to seeing how your #storytelling can heal the world. #Content #contentmarketing #socialmedia #socialgood

I'm excited to judge again for the Shorty Awards - always such inspiring work. The regular deadline is today! Enter your best social media storytelling by midnight ET: shortyawards.com/brands-and-orgs

IB: Hi, everyone- I'm Annie and I run content marketing at Marriott out of NYC. I'm torn between coffee ice cream and bread pudding. Both together? #CMWorld

A1: Put your audience's needs first, before what you're trying to achieve as brand #CMWorld

A2: Yes, earned media strategy can't be tacked on to content strategy. We need to involve the earned media experts up front as we develop the content concepts so we can take their POV into account. #CMWorld

a3: Think about the sub-themes under your umbrella content franchise. What are the different angles to explore that ladder up? #CMWorld

A4: Blend emotional human stories with facts, stats and infographics. Appeal to hearts and minds. #CMWorld

Would you love to vacation in a way that benefits your destination? My team Marriott Bonvoy created How to Travel Better to help you do that. We're up for a Shorty Awards for social impact and need your vote to win. Learn more about the program and vote shortyawards.com/7th-impact/how…