Samantha Hughey's, Brand Communications Manager at Adidas, advice for young professionals: "Being able to articulate your ideas and concepts is never going to change” #GaylordSocial

A class concept from this semester was looking into influencer social media marketing. A great example is Jennifer Garner’s work with Capital One. #GaylordSocial

Another class concept from this semester was focused on maintaining a cohesive brand story. Denny’s does a fantastic job of maintaining its specific brand across platforms and posts. #GaylordSocial

We looked into tactics this semester as a class concept. Recently, the Vax Live concert supported their show by live-streaming it. #GaylordSocial

A class concept from this semester focused on engagement. One way to increase this using social media is through polls/voting, and Morphe is a great example of how to use it in a fun way. #GaylordSocial

Another class concept was looking at tactics, such as links, this semester. Urban Outfitters links all of their products that they post to increase engagement. #GaylordSocial

don’t talk to me for a while, I’m gonna go sit in a corner and listen to #SOUROlivia on repeat for a few days and cry. I’m absolutely obsessed!!

joe jonas having the time of his life right now seeing the murder of jake gyllenhaal when the worst he got was mr perfectly fine

I just...astounded. Taylor Swift dylan o’brien Sadie Sink absolutely knocked the air out of my lungs #AllTooWellTheShortFilm

If you have a sec and work for an org w over 500 employees, plz take this survey for my capstone class! Ihttps://ousurvey.qualtrics.com/jfe/form/SV_06P1vDwVqDDCdDg

What matters for global PR? Infrastructure, culture, media, context, changing environment & being human - Dr. Katerina Tsetsura #GaylordPRCapstone

With globalization, we see our differences and we have to cherish them - Dr. Katerina Tsetsura #GaylordPRCapstone

Infrastructure can drastically change what you’re able to accomplish and focus on with your campaign - Dr. Katerina Tsetsura #GaylordPRCapstone

One of the reasons to look at different case studies is to see good ideas and try and implement them - Dr. Katerina Tsetsura #GaylordPRCapstone

Museums are some of the best places to go to to learn about other cultures, without having to travel - Dr. Katerina Tsetsura on Global Communications #GaylordPRCapstone

You can look at global communications and scale down and apply ideas to a smaller campaign - Dr. Katerina Tsetsura #GaylordPRCapstone

The game is not important. Damar Hamlin’s life is important. Please be ok. Please. 🙏🏼

🗣️🗣️ BUILD THE STATUE!!